Real Estate Industry Senior Marketing Manager

Real Estate Industry Senior Marketing Manager

CohnReznick grows, so do our career opportunities. As one of the nation's top professional services firms, CohnReznick creates rewarding careers in advisory, assurance, and tax with team members who value innovation and collaboration in everything they do! CohnReznick helps organizations optimize performance, manage risk, and maximize value through CohnReznick LLP (assurance services) and CohnReznick Advisory LLC (advisory and tax services). Together, the firm provides leaders with deep industry knowledge and relationships, solutions to address clients' unique business goals and risks, and insight on how emerging market forces can drive opportunity. With offices nationwide, the firm serves organizations around the world as an independent member of Nexia.

We currently have an exciting career opportunity for a Real Estate Industry Senior Marketing Manager to join the Firm. CohnReznick is a hybrid firm and most of our professionals are located within a commutable distance to one of our offices. This position is considered hybrid which means team members are expected to be thoughtful and intentional in how they create opportunities for in-person collaboration. While the cadence of in-office presence is determined at the team level, our professionals are encouraged to be in the office / together in person on average 3 days a week.

Join a team of creative and committed marketing and business development professionals responsible for creating and executing the marketing strategy that helps drive our growth in key industry verticals. Data-driven and impact focused, you'll help the firm reach new heights in our affordable housing, commercial real estate, and construction markets.

At CohnReznick, we're united by a common mission to create opportunity, value, and trust for our clients, our people, and our communities. Whether it's working alongside your peers to solve a client challenge, or volunteering together at the local food bank, there are so many ways to find your "why" at the firm. We believe it's important to balance work with everyday life - and make time for enjoyment and fun. We invest in a robust Total Rewards package that includes everything from generous PTO, a flexible work environment, expanded parental leave, extensive learning & development, and even paid time off for employees to volunteer.

Reporting to the Portfolio Marketing Director, the Real Estate Industry Senior Marketing Manager creates and executes a marketing plan that targets affordable housing and commercial real estate developers, operators, and investors, as well as construction industry contractors. With a nuanced understanding of the Real Estate industry, you will execute marketing campaigns across paid, earned, and owned channels to enhance visibility, shape buyer perception, create compelling client experiences, and drive demand.

Responsibilities include but not limited to :

• Research and analyze industry trends and competitors to identify growth opportunities and create market differentiation.
• Build and manage the industry marketing plan and budget.
• Drive awareness by creating practice messaging that target buyer personas and the practice's ideal client profile and communicates the practice's point-of-view.
• Create and execute campaigns that maximize lead generation across all channels to strengthen the sales pipeline.
• Produce and deliver thought leadership across paid, earned, and owned channels.
• Identify and drive sales enablement initiatives, with a focus on client expansion and cross-selling.
• Measure, report, and communicate marketing campaigns / programs to the industry team and practice and marketing leadership.
• Connect go-to-market strategies across Real Estate sub-industry verticals, driving collaboration between Commercial Real Estate, Affordable Housing, and Construction.

The successful candidate will have :