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Industrial / B2B Content Specialist Job at VTEX in Chicago

Industrial / B2B Content Specialist Job at VTEX in Chicago

MediabistroChicago, IL, United States
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Chicago, Illinois; Manhattan, New York; Miami, Florida

About the Role We’re looking for a creative and strategic Content Specialist to join our Growth team, with a dedicated focus on the Industrial / B2B vertical. This role is essential in shaping and delivering high-impact content that builds awareness, drives demand, and supports the entire customer journey within a complex B2B sales cycle.

The ideal candidate understands the nuances of industrial buyers, can translate technical value propositions into compelling stories, and is comfortable collaborating with cross-functional teams across sales, product, and field marketing.

Key Responsibilities :

Develop and maintain a content calendar tailored to the B2B / Industrial ICP in alignment with go-to-market campaigns, sales motions, and field events.

Content Creation :

Write and edit high-quality, engaging, and conversion-oriented content, including : Customer success stories

Product-focused blog posts and whitepapers

Thought leadership articles

Sales enablement materials

Case studies and one-pagers

Email sequences and landing pages

Deeply understand the challenges, language, and decision-making process of industrial buyers, ensuring all content resonates with their needs and aligns with the segment’s positioning.

Cross-functional Collaboration :

Work closely with sales, product marketing, performance marketing, and field marketing to ensure consistency in messaging and impact across channels.

Content Distribution Support :

Collaborate with demand generation and performance marketing to support content promotion strategies (email, paid, organic, social, and events).

Performance Analysis :

Monitor and report on content effectiveness and engagement; use insights to improve content formats, messaging, and targeting.

About the Team You’ll be part of a passionate growth team committed to helping industrial businesses transform their digital commerce strategies. This is a great opportunity to shape the voice of a leading enterprise platform in a market with massive potential.

Who you are Requirements :

3–5 years of experience in content marketing, copywriting, or journalism, preferably in a B2B SaaS or industrial tech environment.

Strong understanding of B2B buyer journeys, especially in manufacturing, distribution, or logistics sectors.

Exceptional storytelling, writing, and editing skills—able to make technical topics digestible and engaging.

Experience creating a wide range of content formats (written, visual, video is a plus).

Familiarity with SEO best practices, CMS platforms, and marketing automation tools (e.g., HubSpot, Marketo).

Collaborative mindset with a track record of working well across teams and functions.

Comfortable managing multiple projects and deadlines in a fast-paced environment.

Nice to Have : Background or strong interest in the industrial / manufacturing sector.

Experience supporting account-based marketing (ABM) strategies.

Basic understanding of performance marketing or paid media principles.

About VTEX VTEX (NYSE : VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2.400 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3.400 active online stores across 43 countries (as of FY ended on December 31, 2024).

Founded in the year 2000, VTEX has a history of being unstoppable. Completely against the odds, VTEX is leading a high-tech industry and positioned above market giants. We are building an extraordinary future with more than 1,300 employees scattered across 25 locations in 16 countries in Latin America, North America, Europe, and Asia. For more information, visit www.vtex.com .

At VTEX, you will work in a challenge-driven environment and collaborate with amazing peers. If you are powerful individually, join us, and we will be unstoppable together.

Competitive compensation

Extended parental leave

Medical insurance

Ticket restaurant

Life Insurance

Legal plan

Free shipping on 1000+ VTEX store

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    The personal data provided during this selection process will be collected and used exclusively for the purpose of evaluating and selecting candidates. By proceeding with your registration, you are aware of the collection, use, and storage of your personal data by VTEX. For further details on how your data will be processed, please visit https : / / vtex.com / us-en / privacy-and-agreements / hiring-notice / . You will find information on (i) how personal data is processed in VTEX selection processes; (ii) what types of data VTEX collects; (iii) your rights as a data subject; and (iv) how long VTEX processes your data. If you have any questions, please contact our DPO at dpo@vtex.com or request the exercise of your rights as a data subject at https : / / vtex.com / us-en / data-request .

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  • The information shared with you during this selection process is strictly confidential and is intended for your evaluation only, and it must be kept strictly confidential by you. It is prohibited to disclose, copy, reproduce or use this information for any other purpose without VTEX's prior authorization in writing. By enrolling in this selection process, you acknowledge that the improper use of the information shared with you may result in losses for VTEX, which may be the subject to remedies.

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    In Summary : The role is essential in shaping and delivering high-impact content that builds awareness, drives demand, and supports the entire customer journey within a complex B2B sales cycle . The ideal candidate understands the nuances of industrial buyers, can translate technical value propositions into compelling stories . We're looking for a creative and strategic Content Specialist to join our Growth team .

    En Español : Estamos buscando un Especialista en Contenido creativo y estratégico para unirse a nuestro equipo de Crecimiento, con un enfoque dedicado a la vertical Industrial / B2B. Este papel es esencial para moldear y entregar contenido de alto impacto que construya conciencia, impulse la demanda y apoye todo el viaje del cliente dentro de un complejo ciclo de ventas B2B . El candidato ideal entiende los matices de los compradores industriales, puede traducir propuestas de valor técnico en historias convincentes y se siente cómodo colaborando con equipos interfuncionales a través de las ventas, productos y campos de marketing. Responsabilidades clave : Desarrollar y mantener un calendario de contenidos adaptados al ICP industrial / b2B en sintonía con campañas de comercialización, movimientos y eventos cerrados. Apoyo a la distribución de contenidos : Colaborar con la generación de demanda y el marketing del rendimiento para apoyar las estrategias de promoción de contenido (e-mail, pago, orgánico, social y eventos). Análisis del desempeño : Monitorear e informar sobre la efectividad y compromiso del contenido; utilizar conocimientos para mejorar los formatos de contenido, mensajería y orientación. Sobre el equipo Usted formará parte de un apasionado equipo de crecimiento comprometido en ayudar a las empresas industriales a transformar sus estrategies de comercio digital. Esta es una gran oportunidad para dar forma a la voz de una plataforma empresarial líder en un mercado con un potencial masivo. Quienes son Requisitos : 35 años de experiencia en marketing de contenidas, redacción o periodismo, preferiblemente en un entorno B2B SaaS o tecnológico industrial. Conocer fuertemente a los compradores b2B, especialmente en los sectores manufacturero, ingeniería o logística. VTEX es la plataforma de comercio compostable y completa que ofrece mayor eficiencia y menos mantenimiento a las organizaciones que buscan hacer inversiones informáticas más inteligentes y modernizar su pila tecnológica. A través de nuestro enfoque pragmático de composibilidad, empoderamos a marcas, distribuidores y minoristas con una flexibilidad incomparable y soluciones integrales, lo que les permite invertir únicamente en lo que proporciona una clara ventaja comercial y aumenta la rentabilidad. Compensación competitiva Extendido permiso de paternidad Seguro médico Tickets Restaurant Life Insurance Plan legal envío gratuito en 1000+ VTEX tienda Crear una alerta de trabajo Interesado en construir tu carrera en VTEx? Obtener oportunidades futuras enviadas directamente a tu correo electrónico. Solicitar este empleo Nombre

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