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Marketing Content Specialist - Remote Job at Velera in Richmond
MediabistroRichmond, VA, United Statesjob_description.job_card.variable_days_ago
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job_description.job_card.job_descriptionJoin the People Helping People Velera is the nation’s premier payments credit union service organization (CUSO) and an integrated fintech solutions provider. The company serves more than 4,000 financial institutions throughout North America, operating with velocity to help our clients keep pace with the rapid momentum of change and fuel growth in the new era of financial services. Our purpose : We accelerate partners’ success through innovative financial technology solutions and inspired service. The Opportunity The Marketing Content Specialist develops and directs marketing content to support the overall audience-based marketing strategy. This role works closely with the Product Marketing, Communications, Brand Management and Demand Generation teams to collectively determine the strongest positioning and go-to-market messaging, in addition to the channel and content pieces designed for the target audience. The higher-level strategic marketing messaging, roadmap positioning and latest research will influence the final messaging, and the content will connect throughout the buying journey, creating concise and measurable call to actions in each medium, driving low funnel revenue growth and retention. The Content Marketing Specialist provides results-oriented guidance on budget management, content decisions and overall messaging based on performance. Day in the Life Writes concise, engaging and compelling content for various channels, including social media, video scripts, banner ads, newsletters and paid media. Writes and updates web content, including landing pages, product pages and other key site elements. Ability to repurpose long form content into multiple formats such as infographics, video clips and social posts. Creates and collaborates on audience segmentation and personalization. Works with the content team to develop and manage newsletters for Velera and Primax brands. Leverages insights from social analytics, performance data and audience research to refine content formats and distribution strategies. Implements content marketing strategies across multiple brands, ensuring a distinctive yet consistent tone and style for each. Develops and maintains editorial and email calendars to provide views of department workload and client perception. Works with Marketing and Brand Governance Specialist to ensure timely execution of content deliverables. Collaborates with the Content Strategy Manager and the Communications team to ensure consistency in brand voice, tone, visual identity and messaging across all channels. Optimizes written content for SEO to improve visibility and search performance. Analyzes and reports on content performance to inform future strategies. Qualifications Bachelor’s Degree (preferably in Marketing, Communications or Journalism) required. Minimum three years of experience in marketing, marketing communications, content strategy, social media management or marketing management is required. Experience with the financial services industry strongly preferred. Experience with multi-channel marketing content creation essential, including video, social media and long-form content. Knowledge, Skills & Abilities Background in content analytics / performance with knowledge of Google Analytics, marketing automation systems (Pardot) and Sprout Social. Strong written communications skills in both long-form and short-form writing. Knowledge of the financial services and credit union industries. Effective PowerPoint presentation capabilities. Advanced knowledge of Velera products and solutions. Adept in all areas of demand generation content marketing, including SEO strategy, social media strategy, storytelling and editorial process to properly align with channel owners and content creation counterparts. Ability to make quick, accurate decisions on a frequent basis, remain flexible and able to react quickly to change. Collaborative in working with colleagues and vendors. Exceptional collaborator and influencer – ability to engage with multiple stakeholders (Demand Generation, Integrated Marketing, Marketing Performance, Corporate Communications, Brand Management, Growth and Product organizations) and quickly build relationships needed to accomplish program objectives. About Velera At Velera we are committed to fostering a workplace where every employee feels valued, respected, and connected. We understand, attract and engage a diverse workforce where every employee can live up to their full potential; ensuring that our employee base reflects the consumers we serve. The result of this effort is an inclusive environment where diverse talent thrives. We strive to foster a safe and inclusive work environment for people to bring their authentic selves in order to build a better community within our company and with our partners. Learn more about our commitment to Diversity, Equity, and Inclusion ! Pay Equity $67,700.00to$86,300.00Actual Pay will be adjusted based on experience and other job-related factors permitted by law. Great Work / Life Benefits! Competitive wages Medical with telemedicine Dental and Vision Basic and Optional Life Insurance Paid Time Off (PTO) Maternity, Parental, Family Care Community Volunteer Time Off 12 Paid Holidays Company Paid Disability Insurance 401k (with employer match) Health Savings Accounts (HSA) with company provided contributions Flexible Spending Accounts (FSA) Supplemental Insurance Mental Health and Well-being : Employee Assistance Program (EAP) Tuition Reimbursement Wellness program Benefits are subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions Velera is an Equal Opportunity Employer. We consider applicants without regard to race, color, religion, age, national origin, ancestry, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, veteran status, disability, genetic information, citizenship status, or membership in any other group protected by federal, state or local law. Velera is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following Velera will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the legal duty to furnish information. Velera is an E-Verify Employer. Review the E-Verify Poster . For information regarding your Right To Work, please click This role is currently not eligible for sponsorship. As an ongoing commitment to reasonably accommodate individuals with disabilities please contact a recruiter at recruiters@velera.com for assistance. An Inclusive Atmosphere Where Possibilities are Delivered “Our Momentum. Your Moment.” At Velera, the nation’s premier payments credit union service organization (CUSO) and an integrated financial technology solutions provider, you’ll find it’s your time to join our exceptional culture and shine.If you want to help shape an industry, challenge yourself and invest in your future, you’ve come to the right place. Velera is a highly accessible environment where you’re empowered to think on your feet, work from your heart and discover the very best version of your professional and personal self. Your Voice
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