Manager - Web Analytics (Philadelphia)

Manager - Web Analytics

AVEVA is creating software trusted by over 90% of leading industrial companies.

Salary Range : $97,100.00 - $161,900.00

This pay range represents the minimum and maximum compensation that the position offers, and final compensation can vary within the range depending on work location, job experience, skills, and relevant educational attainment and / or training.

Location : Philadelphia

Employment Type : Full time

As the Manager of Web Analytics, you will lead the delivery of actionable insights to support the performance and optimization of AVEVA's digital properties. This role requires deep expertise in Adobe Analytics and a strong understanding of web analytics methodologies to measure content performance, user journeys, site health, and conversion optimization.

A key responsibility of this role is overseeing the implementation and ongoing maintenance of web analytics tags using Adobe Experience Platform and Google Tag Manager. You will also manage the web analytics data layerensuring accurate, consistent, and scalable data capture across AVEVA's websites. This includes defining tracking requirements, collaborating with developers, and validating data integrity to support reliable reporting and analysis.

Experience with SQL and PowerBI is a strong plus, as these tools will support advanced data exploration, integration of web analytics with broader marketing datasets and the creation of dynamic dashboards for executive and cross-functional reporting.

As a member of the Marketing Analytics team, you will deliver insights that enable us to optimize the AVEVA suite of websites, improve demand funnel visibility, support pipeline creation, and accelerate our ability to engage customers, prospects, and partners through data-driven decision-making.

Key responsibilities :

• Deliver actionable insights on website performance across our key products, solutions, and industries using Adobe Analytics
• Collaborate with the Web Strategy team on personalization opportunities and analyzing site updates
• Support strategic initiatives like Customer Data Platform (CDP) implementation and other digital transformation projects by contributing web analytics expertise
• Track and analyze performance metrics (lead generation and conversion) and make data-based recommendations to the Marketing teams on how to improve the impact of the website and help accelerate pipeline growth
• Manage and maintain web analytics tagging infrastructure using Adobe Experience Platform and Google Tag Manager, with a strong focus on data layer integrity and scalability
• Support the governance of our consent framework across our suite of websites knowledge of digital consent frameworks preferred

Essential requirements :

Desired skills :

Marketing at AVEVA

At AVEVA Marketing, you'll be part of a diverse global group of creative, strategic, and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement, and enablement programs, we are at the very heart of advancing AVEVA's mission to spark industrial ingenuity and drive responsible use of the world's resources.

Whether you're crafting world-class events and experiences or defining the go-to-market strategy for a particular region, industry, or solution, you'll be driving the success of AVEVA and our remarkable community of sellers, partners, and customers.

USA Benefits include : Flex work hours, 20 days PTO rising to 25 with service, three paid volunteering days, primary and secondary parental leave, well-being support, medical, dental, vision, and 401K.

It's possible we're hiring for this position in multiple countries, in which case the above benefits apply to the primary location. Specific benefits vary by country, but our packages are similarly comprehensive.

Hybrid working

By default, employees are expected to be in their local AVEVA office three days a week, but some positions are fully office-based. Roles supporting particular customers or markets are sometimes remote.

Hiring process

Interested? Great! Get started by submitting your cover letter and CV through our application portal. AVEVA is committed to recruiting and retaining people with disabilities. Please let us know in advance if you need reasonable support during your application process.

About AVEVA

AVEVA is a global leader in industrial software with more than 6,500 employees in over 40 countries. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life such as energy, infrastructure, chemicals, and minerals safely, efficiently, and more sustainably.

We are committed to embedding sustainability and inclusion into our operations, our culture, and our core business strategy. Learn more about how we are progressing against our ambitious 2030 targets : sustainability-report.aveva.com /

AVEVA requires all successful applicants to undergo and pass a drug screening and comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and / or third-party personal data may involve additional background check criteria.

AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business. AVEVA provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application and hiring process, please notify your recruiter. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.