Public Relations Vice President (Health)

About us Highwire sets the standard for high-impact communications and marketing for global technology and healthcare companies, connecting reputation to revenue. We are building a healthcare powerhouse and looking for a leader to help grow the practice and expand our footprint across the healthcare industry.

All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.

At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race / ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.

We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.

The Public Relations Vice President, Health Practice

position is a unique career-building opportunity to become one of the leaders for an award-winning technology and healthcare communications and digital marketing agency and drive efforts for our dynamic clients in healthcare, medtech, health systems, pharma, and life sciences.

As a member of our leadership team, the Public Relations Vice President, Health Practice, will be a hands-on team player, leading by example and championing our people and culture. This leader will be an energizing catalyst for growth with 10+ years of experience delighting clients, managing teams and fostering a strong culture. The individual will also help drive new business for the health practice, coach teams as they build new areas of expertise within the healthcare sector and build strong, trusted client relationships. This person will serve as a mentor, manager, and leader for our growing health practice, providing guidance on client management, staff development, and strategy. If you have been waiting to discover a leadership role that allows you to be a catalyst in a thriving, meaningful workplace, then Highwire might be just the place for you.

Key Responsibilities

Help lead the health practice and team to achieve strategic growth and distinction in the market

Serve as a strategic partner to clients and direct high impact programs that help them meet their business goals

Build and nurture long-term client relationships and grow business by providing leadership, direction and strategic guidance to colleagues, day-to-day teams, and clients

Generate organic revenue within existing clients by taking a broad view of the entire marketing and communications mix and offering strategic recommendations to expand the scope of work or bring new services to clients

Identify and lead new business pitches to bring in new clients to meet growth goals

Stay ahead of the shifts in the healthcare environment and provide guidance to teams and clients

Develop strong media relations programs with timely, relevant and creative angles that will drive positive coverage for clients

Manage client budgets, financials and profitability

Oversee team staffing and resourcing to ensure high quality work for clients

Participate in an agency cornerstone (Outstanding Client Services, Strong Careers, Smooth Operators, and Excellent Clients)

Work with integrated teams to provide clients with seamless multi-channel solutions utilizing traditional PR, digital, and social media platforms to deliver maximum performance and results

Promote a high-performance and continuous improvement culture that values learning and a commitment to quality

Manage, mentor, and develop staff using a supportive and collaborative approach consistently

Monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, and conduct annual performance reviews

Represent Highwire and key clients at high-level industry events, seminars, and conferences as required to maintain professional development and to build networking and new business contacts

Requirements

Minimum 10 years experience in communications, ideally both agency and in-house

Extensive experience leading strategic communication strategies within the healthcare, medtech, health systems, pharma, and / or life sciences fields

Strong experience in pharma, biotech and / or life sciences preferred

Demonstrated experience leading or participating in new business efforts - including targeted outreach, proposal development and pitching

Experience with integrated programs spanning digital, editorial and media relations

Innovative thinker, with a track record for translating strategic thinking into action plans and output and experience using data and insights to craft strategic campaigns

Significant experience providing communications counsel to executives and senior marketers and communicators

Track record of delivering standout creative communications campaigns within regulated markets

Business acumen in the areas of budgeting, billing and staffing

Experience in building, managing, mentoring, and coaching communications managers and specialists

Excellent judgment and creative problem-solving skills

Ability to make decisions in a changing environment and anticipate future needs

Experience setting up measurement programs and measuring the ongoing ROI of communications activities

Highwire Perks

Competitive salary

Merit-based bonuses and promotions

Hybrid work model to suit your schedule and lifestyle

Excellent vacation policy including an extended break for summer and winter holiday

Participate in Empower Hours on Fridays; Team has the ability to log off by 3 pm

401K Match

Medical and dental benefits / FSA

Paid parental leave

Commuter benefit

Growth Mindset stipend of $100 annually for books, exhibitions, etc.

Technology reimbursement

Wellness benefit

Donation match

Mentorship

Monthly recognition programs

Employee referral bonus

New business referral bonus

Quarterly Highwire fun events – Thanksgiving is our favorite holiday

Dog-friendly work environment

Extremely supportive, nurturing environment with many opportunities for learning and growth

$145,000 - $175,000 a year

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.

We are actively seeking candidates who possess a genuine passion for healthcare strategic communications and digital marketing and are excited to join our team. As we continue to grow our agency, we are proactively building a pipeline of exceptional individuals to connect with and consider for future opportunities.

If you are eager to embark on a rewarding career in this field, we encourage you to start the conversation by applying today. We value your interest in our agency and look forward to hearing from you.

Apply now and let's explore the possibilities together!

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