Overview
As a Digital Media Manager, you’ll work alongside exceptional professionals to develop and execute comprehensive paid digital media campaigns across multiple channels including search, social media, programmatic display and streaming platforms. This role offers the perfect blend of strategic thinking and hands-on campaign management, where you’ll analyze performance data and drive measurable results for top-tier clients. We’re seeking a detail-oriented professional with 3 years of digital media management experience who thrives in both independent and collaborative settings, bringing strong communication skills and a passion for staying ahead of digital marketing trends.
Key accountabilities
Media strategy and planning
Actively participate in team kick-off and brainstorming meetings with the intention of bringing great ideas to life
Independently develop strategic media plans to meet client goals and objectives
Stay abreast of new technologies, trends and media consumptions habits
Develop an understanding of planning tools available to support the media planning process
Knowledge of digital and traditional media channels and how they work together to drive results
Present strategies, plans, analysis and results to agency and client teams with confidence and credibility
Campaign management & execution
Build and manage paid digital media campaigns within various ad platforms, such as :
Google / Bing Ads
Social (Facebook / Instagram, LinkedIn, TikTok, X, Snapchat, etc.)
Self-service DSPs (Basis, StackAdapt, Illumin, etc.)
Streaming audio and video services
Effectively manage campaigns to ensure advertising is delivered as planned and on budget; monitor campaign performance against established marketing goals, budgets and metrics
Work closely with the client team to ensure plan execution is consistent with overall marketing and communication objectives
Media negotiation & buying
Negotiate and purchase all forms of paid media
Establish relationships with media representatives
Negotiate for best possible rates and added value
Review invoices and delivery reports for accuracy
Request makegoods as needed
Traffic
Traffic creative assets with accuracy and to meet deadlines
Reporting & analysis
Establish key performance metrics that accomplish client goals; analyze and report regularly to agency team and clients
Well-rounded knowledge of campaign metrics and analytics tools
Able to provide insightful observations and key learnings supported with data
Communicate with internal and external teams to implement tracking strategies to effectively measure and report on campaign KPIs
Create UTMs
Coordinate pixel placements and goal conversions
Consult on GTM and GA / GA4 configuration and troubleshooting
Create custom data views and client reporting dashboards that effectively communicate the impact of media spend
Ensure paid media expenses are tracked with accuracy on a monthly basis to confirm campaigns are pacing and spending to budget as planned
Provide campaign optimization recommendations related to strategies, tactics, budgets, bidding, testing, targeting and creative
Mentorship
Contribute to junior team members development by helping to train, onboard and monitor progress
Share best practices, media principles and insights both internally and externally
Education and skills
3 years of experience in managing digital media campaigns, media planning and buying
Knowledge of common paid media platforms, tools and related terminology
Proficient in using Microsoft Excel and / or Google Sheets
Bachelor’s degree in a relevant field of study; agency experience a plus
Exceptional organization and planning skills with great attention to detail
Creative problem-solver who is curious and a critical-thinker
Effective time management skills
Collaborative, responsive, supportive, agile and efficient
Extremely high-level verbal and written communication skills and strong presenter
Actively engaged in media and culture
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Digital Media Manager • Madison, WI, United States