VML is hiring : Associate Director, Content Strategy in Kansas City

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

As an Associate Director, Content Strategy at VML, you will lead the development of clear, actionable content strategies for a leading CPG client in the food and beverage space. Youll balance hands-on execution with strategic guidance, ensuring content connects with audiences, ladders to business objectives, and empowers creative teams to deliver their best work. This role requires a proactive, collaborative strategist who thrives in fast-moving environments and knows how to translate insights into simple, effective briefs and recommendations.

What Youll Do

Content Strategy

• Create clear, concise creative briefs that outline objectives, key problems to solve, and deliverables, ensuring teams are set up for success.
• Translate organic search insights and audience research into strategic recommendations that guide content development.
• Conduct content audits and competitive reviews, identifying gaps, redundancies, and opportunities to optimize across web, email, and other digital touchpoints.
• Participate in quarterly trend planning, synthesizing SEO and analytics inputs into actionable content needs (e.g., editorial, recipes, imagery).
• Ensure brand consistency and content best practices across the clients owned digital channels, including websites, email programs, and culinary / lifestyle content.

Client Partnership & Team Collaboration

Department Responsibilities

What Youll Need

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package

$90,000-$180,000 USD

We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why weve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.