Senior Business Development Manager - Digital Out of Home (DOOH)

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.

What we can offer :

A crafted employee experience designed to foster professional growth, a focus on health & well-being and an internal community that will set you up for success.

We offer an environment that enables colleagues to demonstrate their capabilities, focus on their work and create value. At LG, you're encouraged to take a creative and individual approach to challenges with strong emphasis placed on performance and skill-and equal, merit-based opportunities across the board. We want our colleagues to grow with our global business. That's why we deliver sure rewards for exceptional performance and offer industry-leading benefits. Come join the team!

The Opportunity

At LG Business Solutions, we believe in being innovative while servicing the needs of our customers. We are currently seeking a Senior Business Development Manager, DOOH (Digital Out-of-Home) to join our dynamic team as part of our dedicated Sales Team!

This is a Home Office-Based role with a preference that you are near a major airport for travel purposes.

As a Senior Business Development Manager, you will be leading our initiative into the rapidly evolving sector of Digital Out-of-Home (DOOH) advertising and Ad-tech solutions. We are seeking a professional with a strong background in digital advertising sales, particularly experienced in direct and programmatic DOOH. Your key responsibilities will include setting strategic directions, driving go-to-market operations, managing critical client relationships, and supporting cross-functional teams to achieve high growth results, establishing LG as a leader in the digital advertising landscape.

THE OPPORTUNITY

• Strategy Development : Play a key role in setting business priorities for sales, product development, and operations. Collaborate with peer leaders to define the roadmap for the new DOOH business.
• Sales Development & Account Management : Scale up the DOOH ads business by expanding sales and service organization. Engage actively with prospects to gather feedback while selling DOOH offerings and leading negotiations to close deals effectively.
• Marketplace Development : Lead go-to-market efforts for acquiring DOOH ad supply and monetizing programmatic ads; develop partnerships in both supply and demand sides. Identify new business opportunities in the market.
• Client Relations & Product Support : Build and maintain strong relationships with key clients, agencies, and media buyers. Collaborate internally to develop customized DOOH advertising solutions that meet client objectives while achieving revenue targets.
• Market Analysis & Feedback : Stay updated on industry trends, emerging technologies, and competitive landscape in the DOOH market. Analyze market data / customer feedback to identify areas of growth or improvement in product offerings or sales strategies.
• Cross-Functional Management : Bridge gaps between various teams including Hardware, Ads Product, BD, Legal Operations and HQ departments; ensure smooth communication across functions.
• External Market Evangelism : Attend industry events / conferences representing our brand in the DOOH space.

THE QUALIFICATIONS

Base Pay Range : Total compensation for this role will include a commission / incentive plan.

This base pay range is based on US national averages. Actual base pay could be a result of seniority, merit, geographic location where the work is performed

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Recruiting Range

$100,000-$130,000 USD

Benefits Offered Full-Time Employees :

Benefits Offered Temporary / Contractors :

Privacy Notice to California Applicants

At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.

In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.