Director, Sales and Leasing

Job Description

Company

Homestead Communities (“Company”) was founded in 2023 to address the affordable housing crisis in the United States by providing safe, clean and supportive communities where working families and retirees can own or rent attainable, high-quality, single-family manufactured homes (“MH”). The Company is among the top ten acquirors of manufactured housing communities (“MHC”) in the last two years. The Company is committed to responsible stewardship for its residents, providing engaging careers for its team members, and delivering attractive risk-adjusted returns to its investors.

Homestead Communities is owned by one of the world’s largest real estate investors and by the Company’s executive team. The Company combines institutional discipline and financial capability with proven, growth-orientated entrepreneurial leadership. This position offers professional opportunity by contributing meaningfully on a small executive team.

Location

In the continental United States. All executive positions at the Company are work from home. Offices are available in certain cities if the candidate prefers an office workplace.

Position Overview

This position is the Company’s national leader in selling, (and occasionally leasing), community-owned MH and leasing vacant MH sites.   Create and implement best-in-class standard operating procedures, (“SOP”), for advertising, marketing and sales, with a keen focus on AI, SaaS and other technology, to automate processes and speed absorption. Develop and implement training programs for on-site Community Managers to implement SOPs. This critical leadership position reports to the Chief Executive Officer and partners with the Vice President, Property Performance and the Vice President, Asset Maximization.

Responsibilities

Marketing, Advertising and Sales

• Create the Company’s SOPs for all marketing and advertising for sale or rental of Company-owned MHs and for rental of vacant sites. Integrate material and advice from third party experts consulting for the Company.
• Evaluate third-party SaaS used by the Company and source and implement improved technology to enhance operations.  Optimize the Company’s use of Rent Manager and other existing SaaS.
• Prepare advertising and other sales collateral. Manage on-line advertising and monitor and manage social media. Manage website SEO.
• Use objective tools and data to monitor Community Managers’ implementation of SOPs and achievement of sales and rental goals. Provide regular, on-going feedback and coaching to Community Managers to improve their performance.
• Train Community Managers in the Company’s SOPs related to sales and advertising and support their becoming expert in the Company’s and third parties’ software.
• Tour communities to monitor proper display of signage, flags, banners and other advertising, and presentation of sale- and rent-ready community owned homes.
• Monitor innovations in AI and SaaS for new applications to the Company’s advertising, sales and marketing efforts. This extends to SOPs for prospect identification and tracking, from responding to prospects through the sales process to tenancy.
• Create advertisements and sales collateral including home preparation and staging and community signage.

Financial Management

Prospect Services

Reporting

Qualifications

Compensation

Advancement

Miscellaneous