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Retail Media Search Specialist (Fulltime, Remote)

Retail Media Search Specialist (Fulltime, Remote)

MediabistroNone, None, United States
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Our client, an integrated media agency, is looking to bring on an experienced Retail Media Network (RMN) Search Specialist with expertise in SKAI. This role can be 100% remote, aligned with EST / CST hours, and is available to start as soon as possible.

Overview :

We are seeking an experienced RMN Search Specialist to manage and optimize paid search campaigns across retail media platforms. The ideal candidate will have hands-on expertise in platforms such as Amazon Ads, Walmart Connect, and Target Roundel, along with deep knowledge of keyword strategy, campaign pacing, and reporting. A Skai Certification is required, demonstrating advanced skills in retail search management and optimization.

Responsibilities :

  • Plan, execute, and optimize paid search and sponsored product campaigns across retail media platforms, including Amazon Ads, Walmart Connect, Target Roundel, Criteo, and others.
  • Manage retail search ad campaigns to align with client goals and KPIs such as ROAS and sales lift.
  • Perform daily campaign pacing and optimizations, managing budgets, keyword bids, bid strategies, bid multipliers, and placement adjustments.
  • Review search term reports regularly to evaluate keyword performance, recommending additions or negatives based on their impact on KPIs.
  • Develop and manage budget forecasts, ensuring appropriate fund allocation across campaigns to maximize results.
  • Aggregate and analyze paid search data for recurring client reports, providing clear and actionable insights.
  • Produce and present client-facing reports on a monthly, quarterly, and semi-annual basis, highlighting campaign performance and strategies.
  • Collaborate with internal teams to align search strategies with overall media objectives and broader campaign goals.
  • Stay updated on platform updates, industry trends, and best practices in paid search to continually improve campaign strategies.

Requirements :

  • At least 3 years of experience managing paid search campaigns, preferably within retail media environments.
  • Skai Certification is mandatory, with demonstrated expertise in leveraging the platform for advanced campaign management.
  • Hands-on experience with retail media platforms such as Amazon Ads, Walmart Connect, Roundel, and Criteo.
  • Strong analytical skills to evaluate campaign data and make data-driven optimization recommendations.
  • Proficiency in managing budgets, forecasts, and campaign pacing to achieve desired outcomes.
  • Excellent verbal and written communication skills, with experience in producing and presenting client reports.
  • Ability to manage multiple accounts and campaigns simultaneously in a fast-paced environment.
  • Bachelors degree in Marketing, Business, or a related field is preferred.

    • If you are interested in and qualified for this role, please submit your resume today!

    Accepted file types : doc, docx, pdf, txt. Max file size : 10 MB.

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