Marketing Director Job at Avenue5 Residential in Irvine

Avenue5 is growing, and we are in search of a marketing director to join our dynamic team of Fivers!

About Us

We are a vibrant third-party multifamily property management firm with locations across the United States. We are proud of our vibrant, inclusive, make-it-happen culture, where we :

Listen to our associates, recognize them, and give them room to grow

Invest in our associates to help them become the best version of themselves

Approach every important decision with our associates in mind

Celebrate our associates’ successes and encourage them to raise the bar even higher

Summary of Responsibilities :

The regional marketing manager serves as the Avenue5 business partner responsible for property marketing performance in a region and / or portfolio of multi-family properties. This position provides innovative marketing solutions that leverage the Avenue5 best-in-class marketing techniques to maximize property performance. Leveraging their extensive subject matter expertise in digital and mobile marketing techniques and their understanding of the market landscape role will support, guide, and provide feedback to the on-site team regarding the development of a property’s brand identity and the execution of the integrated marketing programs. In addition, the position reviews and analyzes the performance metrics and reporting for ROI on marketing campaigns and suggests creative solutions for programs not meeting expectations.

Primary Responsibilities and Objectives :

• Collaborate with the on-site property team and the corporate marketing team to design a customized, effective strategy for growth at all 25-40 properties in the region and / or assigned portfolio
• Recommend effective property marketing programs and offerings including demand generation, retargeting, marketing automation, and digital and social media to accelerate success for the properties in a region / portfolio
• Applies considerable knowledge of marketing principles and techniques to create dynamic and engaging marketing campaigns by utilizing both digital and traditional marketing methods / channels (e.g., brochures, flyers, posters, postcards, direct mail, billboards, email, landing pages, microsites, social media, and radio).
• Mentors’ on-site property marketing team in the development of collateral for websites, ILS, Craigslist, social media and print to serve clients
• Understand the client’s and company’s business objectives to ensure maximization of property marketing and performance
• Review and analyze the budget for each property in the portfolio in conjunction with the operations team and clients
• Understand the market landscape including technology trends, and competitor strengths and weaknesses as they relate to property management
• Maintain a working knowledge of all the features, functionality, and benefits that make Avenue5’s products and services superior in the multi-family property management space
• Present the marketing strategy and results at the property’s quarterly and annual business review meetings
• Mentors, coaches, and provides performance feedback for on-site sales teams in exceptional sales techniques and salesmanship skills
• Work with the property teams to create strategies for growth at all properties in the region and / or portfolio, providing input to new business development RFP and RFI responses in conjunction with sales and client services
• Perform other duties as assigned

Education and Experience :

Skills and Requirements :

Scheduling :

Environment :

Physical Requirements :

Avenue5 will make reasonable accommodations to enable individuals with disabilities to perform essential functions. These functions include, but are not limited to :

This job description is not an all-inclusive list of functions and tasks. Over the length of employment, these functions and tasks may change.

Diversity :

Diversity creates a healthier atmosphere : Avenue5 is an Equal Employment Opportunity / Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.