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Senior Director, Global Marketing

Senior Director, Global Marketing

EPM ScientificPrinceton, NJ, US
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Senior Director, Global Marketing

Medical Device Company

Princeton, NJ

Job Responsibilities :

  • Strategic Leadership : Lead global marketing strategy, product portfolio planning, and innovation pipeline development to drive sustainable growth across international markets.
  • Cross-Functional Collaboration : Partner with R&D, Clinical, Regulatory, and Operations teams to align product development with strategic goals and lifecycle management.
  • Market Intelligence & Insights : Conduct research to uncover unmet needs, assess market trends, and inform product positioning, branding, and launch strategies.
  • Innovation & New Product Development : Build and validate new product concepts using customer insights; develop business cases and guide prioritization of initiatives.
  • Brand Stewardship : Define and manage global brand identity and messaging; support commercial teams with launch toolkits and product differentiation strategies.
  • Market Access Strategy : Develop pricing and reimbursement strategies, value dossiers, and stakeholder engagement plans to support global market entry.
  • Team & Performance Management : Build and lead a high-performing marketing team, manage budgets and KPIs, and maintain strong global partnerships-with up to 40% international travel.

Job Requirements :

  • 10+ years of Commercial experience within the medical device industry
  • MBA highly preferred
  • Has led global product launches from end to end, including development of value propositions, messaging, branding, and market access strategies.
  • Built and managed a global marketing team of more than 10 professionals across functions such as market insights, innovation, product management, and reimbursement.
  • Served on cross-functional leadership teams, earning trust and credibility with executives across R&D, Regulatory, Operations, Finance, and other key departments.
  • Combines classical brand marketing training with strategic and analytical thinking to define innovation roadmaps, manage product portfolios, and drive product development globally.

    • Note : Applicants who do not meet the above requirements will not be considered for this role.

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    Senior Director Marketing • Princeton, NJ, US

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