Sales and Marketing Automation Specialist

VirtualVocationsHartford, Connecticut, United States

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A company is looking for a Sales & Marketing Automation Specialist to bridge sales and marketing through AI-driven demand generation.

Key Responsibilities

Build and manage B2B lead generation funnels using automation to attract, qualify, and convert prospects

Launch and optimize paid campaigns across various channels to drive consistent pipeline growth

Collaborate with Sales and Marketing teams to align strategies and design multi-touch lead nurturing campaigns

Required Qualifications

At least 3 years of experience in B2B growth, lead generation, or performance marketing

Fluency in running paid acquisition campaigns and optimizing for cost-per-lead and conversion metrics

Experience with AI and automation tools to scale workflows and insights

Understanding of sales pipeline dynamics and marketing attribution

(Nice-to-have) Experience in the crypto or media industry

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