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Regional Sales Manager

Regional Sales Manager

BRUCHA®Atlanta, GA, US
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Job Description

BRUCHA Corp. – Job Posting – Regional Sales Manager

Location – Southeastern US

September 2025

Website –

Company Background

Since 1948, BRUCHA has been a market-leading European producer of construction materials to build cold storage facilities, industrial plants and warehouses, and commercial and municipal buildings to satisfy the broad of structural, energy efficiency and architectural requirements. Headquartered in Austria, BRUCHA quickly expanded into other European countries and the rest of the world, always focused on a steady and strategic growth of its business. That’s where you come in to play in the US.

The basic construction elements in a BRUCHA project typically involve insulated metal panels (“IMPs”) and doors. BRUCHA is well known in Europe for having a broad and very innovative portfolio of IMP products – wall, roof, and exterior facade components for building envelopes that are energy efficient, price competitive, and easy to install.

After many years of project work around the world, BRUCHA established a subsidiary in Denver, Colorado in early 2018. Now, we are very excited and motivated to bring the right people on board, like you, to build the US arm into a competitive market player in the American cold storage, commercial and industrial (C&I) and architectural panel market segments.

Detailed Position and Candidate Description

BRUCHA is looking for an experienced commercial sales manager with product and application knowledge in the cold storage, C&I construction, building envelope, engineered steel building, or related metal panel products areas. This is an opportunity for a high level of professional growth, setting the stage for a corresponding and significant degree of US market expansion and penetration.

Therefore, a strongly independent, entrepreneurial spirit will be essential in this leadership and sales development role. Someone who is capable of acquiring new accounts, building a sustainable customer base, who is eager to help build a US subsidiary from the ground up, willing and able to get his or her hands dirty in the beginning years, and has the necessary skill-sets to build up a successful and thriving regional sales team in the future.

Some of the key elements that the ideal candidate might possess include :

  • A successful track record selling to installers, erectors, GCs, architects, design-build firms, and / or building product supply dealers - and comfort in effectively navigating within these fields to expand contacts
  • Existing related trade relationships and a strong network in C&I building industry and / or the cold storage and / or pre-engineered building industry that could be leveraged for opportunity and early success
  • A working knowledge of structural building methods for C&I (i.e., non-residential) construction – exterior and partition walls, ceilings, roofs and related facets – and experience working with client drawings, building details and specifications to generate quotations
  • An appreciation of project management, having the ability to champion processes from initial sales development and project identification, through product recommendation, design, quotation, approvals, and contractor support to ensure successful building execution for the client and further the positive image of Brucha Corp as an expert partner
  • Knowledge and experience with IMPs, related metal panel products (MCMs, ACMs, metal roofing, etc.), or similar / affiliated building material products
  • Other skills and experiences that the candidate can present as a positive value to the growth and development of the US Brucha business

This position is home office-based, with an expectation of greater than 50% travel, commensurate with anticipated project / client developments.

Core Position Responsibilities and Expectations

  • The Regional Sales Manager will work closely with the US VP of Sales, national marketing and administrative personnel and, from time-to-time, support resources from Austria headquarters where content knowledge may be required
  • Be responsible for developing regional sales strategies to capture targeted new clients / projects and forecasts to support business and resource planning
  • Achieve early sales success by leveraging contacts, client relationships and skills brought to the role. Meet ongoing sales objectives developed in-concert with the VP of Sales and the Group’s longer-term business plans
  • Function as the first contact person with customers and the link between client / market activity and management. Keeps the VP of Sales informed of any business-critical information regarding customers, projects, orders, competitive activity, etc.
  • Develop the loyalty of customers and consolidate them into long-lasting partnerships that yield priority positioning and insight for new opportunities and ensure repeat business
  • Contribute to drafting / editing content for effective sales presentations of BRUCHA’s products to prospects and customers
  • Perform presentations and effectively coordinate detailed meetings with customers when necessary
  • Manage personal travel, expenses, and all job-related administrative activities in an effective, economical and sensible way
  • Participate and represent BRUCHA at tradeshows, sales meetings, and customer trainings
  • Constantly stays informed about technical product changes in the market and about new products that come through BRUCHA’s R&D and manufacturing teams
  • Qualifications

  • Education Minimum Requirements – BA or BS in a relevant field
  • Work Minimum Requirements – Greater than 3 years of field sales in the described construction / building products areas, or a related customer-facing or construction project management role that could ensure similar success
  • Excellent negotiation, communication, and organizational skills – ability to persuade in verbal and written form and effectively manage all facets of the selling process and customer relationships
  • Proven track record of being able to simultaneously juggle numerous opportunities, manage a heavy, changing project workload, and meet critical deadlines
  • Proficient skills in standard Microsoft computer programs and quantitative / math skills to complete quotations, convert units of measure and build forecasts
  • We offer the Following Employment Benefits

  • Competitive salary, sales commission, and benefits package - Base range - $75k to $125k (commensurate with relevant professional experience) + attractive sales commission structure
  • High quality product priced competitively
  • Stable family business with 75 years of experience in C&I and cold storage construction
  • Long-term and secure employment in a private company
  • High-level training at BRUCHA’s corporate HQ in Austria
  • Open door policy with permanent and straightforward support from management
  • Very interesting workplace with high potential for leadership responsibility
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