Social Media Manager, Rythm Beverages

Social Media Manager

We're on a mission to deliver the best-tasting THC beverages in the USand we need a Social Media Manager who can help us make some noise with the RYTHM brand. The ideal candidate is as obsessed with music, culture, and social trends as they are breaking through the clutter with bold, thumb-stopping content. You'll lead our Rythm beverage social presence end-to-endfrom strategy through executionbringing our brand to life across platforms with bold storytelling, authentic community engagement, and content people actually want to share.

You should have hands-on experience concepting, shooting, editing, and producing content designed for social. You'll collaborate across teams but also roll up your sleeves to make things happen. This role is made for someone who's always online, obsessed with live music, and gets internet culture; someone who wants to make content that actually matters to people.

Responsibilities

• Develop and execute a winning social media strategy that helps RYTHM achieve its audience engagement and growth goals, while simultaneously building the brand.
• Build and manage monthly social calendar across Instagram, TikTok, YouTube, LinkedIn, and emerging platforms
• Lead third-party agency on TikTok social strategy + execution, in collaboration with brand team.
• Collaborate with third-party agency to identify paid influencer opportunities + execution
• Write, schedule, and publish engaging, high-performing social content
• Create social-first content including video, photography, memes, and graphics
• Shoot and edit content in-house using tools like Adobe, CapCut, or Canva
• Collaborate with creative and brand teams on asset creation
• Collaborate with events & experiences, brand activation, local marketing, and sales teams to craft authentic moments of connection when the brand is 'in the wild' Monitor cultural trends, competitor activity, and audience sentiment
• Engage community with timely responses, reposts, and story coverage fostering an authentic and loyal brand following
• Engage with fans, creators, and online communities through proactive community management to build authentic relationships, spark conversations, and amplify our brand presence across platforms
• Collaborate closely with the paid media team to develop and optimize social campaigns that amplify organic content, drive performance, and align with overall brand goals
• Identify and activate with relevant influencers, creators, and brand partners
• Monitor performance and report on KPIs (engagement, reach, CTR, follower growth) and use insights to continuously optimize content strategy
• Support social amplification for new product launches, PR, and retail events

Qualifications

Additional Requirements

The pay range is competitive and based on experience, qualifications, and / or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range

$70,000 - $90,000 USD