Director of Marketing and Business Development

Director of Marketing & Business Development

Addison Group is seeking an experienced Director of Marketing & Business Development to join our client, a well-established and respected law firm located in Montgomery County, MD. This is a high-impact leadership role that will drive firm-wide marketing, branding, and business development strategies. The ideal candidate brings a blend of strategic thinking, creativity, and professional services experience, particularly in the legal sector.

Key Responsibilities :

• Build and strengthen relationships with current clients while launching initiatives that generate new business opportunities.
• Partner with leadership to shape and implement strategic marketing plans tailored to specific regions, practice areas, industries, and individual attorneys.
• Optimize the firm's visibility through events, sponsorships, thought leadership, speaking opportunities, and digital campaigns.
• Maintain a structured process for updating marketing content, client information, and pitch materials in alignment with the firm's goals.
• Track industry trends and competitive intelligence to guide strategic decisions and identify growth opportunities.
• Enhance the firm's data collection processes and usage to better understand market positioning and client experience.
• Oversee updates to marketing databases, website content, professional bios, CRM systems, and mailing lists.
• Ensure consistent messaging across all communication channels, including digital media, PR, and internal communications.
• Lead cross-functional collaboration with attorneys and practice groups to align business development efforts with firm-wide objectives.
• Leverage a mix of earned media, digital marketing, and content strategy to elevate brand awareness and credibility.

Required Qualifications :

Key Skills and Competencies :

Technical Proficiency :

Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Reasonable accommodation is available for qualified individuals with disabilities, upon request.