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Senior Director of Marketing
Senior Director of MarketingVirtualVocations • Rockville, Maryland, United States
Senior Director of Marketing

Senior Director of Marketing

VirtualVocations • Rockville, Maryland, United States
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A company is looking for a Senior Director, Services and Solutions Marketing.

Key Responsibilities

Own the company-wide positioning and messaging framework for corporate, solution, and services narratives

Lead and manage the business unit writing team to centralize content creation and develop various marketing materials

Conduct internal interviews to shape positioning and maintain buyer personas and competitive analysis for effective messaging

Qualifications

12-15 years of experience in strategic marketing within B2B technology or consulting

Proven ability to develop positioning frameworks and create market-facing content

Strong experience in creating diverse marketing assets like website copy and sales collateral

Expertise in developing buyer personas and competitive differentiation frameworks

Experience with AI-powered content tools integrated into marketing workflows

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Director Of Marketing • Rockville, Maryland, United States

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