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Marketing Manager, Durable Medical Equipment

Marketing Manager, Durable Medical Equipment

VirtualVocationsLansing, Michigan, United States
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A company is looking for a Marketing Manager, Durable Medical Equipment.

Key Responsibilities

Develop and execute go-to-market strategies, including product positioning and pricing

Analyze market trends and customer insights to inform marketing strategies and sales enablement

Conduct competitive landscape analysis and create messaging frameworks to support product launches

Required Qualifications

Bachelor's degree in Marketing, Business, Communications, or related fields

7+ years of experience in product marketing or go-to-market strategy

Strong analytical skills with the ability to translate data into actionable insights

Experience in creating sales enablement tools and collaborating cross-functionally

Knowledge of competitive research and market analysis

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Marketing Manager • Lansing, Michigan, United States

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