Overview
Social Media Advertising Strategist (Remote US)
Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? This role is for you at Abe, a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta, and more to reach, engage, and convert their target audiences. If you’re ready to be part of something bold and transformational, this is the role for you.
We have experienced significant growth over the last few years and have stayed true to our culture : the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team. We use Customer Generation (a marketing methodology developed by us) focusing on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team. It offers the opportunity to be on the ground floor of a fast-growing specialty agency.
The Social Media Advertising Strategist ( Internal Title : Account Strategist, LinkedIn Advertising ) works directly with our mid-market and enterprise clients and leads communication of results, creation of custom strategies, and execution of Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.
Responsibilities
- Oversee and lead a collection of Social Media accounts
- Serve as direct support to client contacts
- Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns
- Understand client positioning and unique value propositions
- Confirm lead routing is accurate within a CRM
- Be responsible for personal productivity and utilization
- Work with the Associate Director to ensure internal and client goals are achieved
- Understand the value of Programmatic campaigns
- Drive cross-sells, upsells, and referrals via client relationships
- Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer
2+ years experience at a performance / digital marketing agency, with hands-on experience supporting B2B clientsDeep expertise across paid social advertising campaigns, specifically LinkedIn AdsUnderstanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and moreProficiency using platforms and tools like LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.Strong understanding of paid principles : keyword research, ad copywriting, bid management, and campaign optimizationAbility to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to drive decisionsAbility to drive results and measure via OCTExperience with audience segmentation by tier, job title, etc.Proven and measurable success with mid-market or enterprise accountsAbility to translate strategy and tell stories with dataProblem solver who is competitive and curiousAlways on the cutting edge of the industry, seeking opportunities to grow and shareAbility to organize, prioritize, and manage multiple projects simultaneouslyQuality-focused and committed to advertising without losing integrityTravel to visit clients approximately once per year, as neededWhat Success Looks Like
Embodies Abe’s core values in every interactionEffectively manages approximately five mid-tier and enterprise accountsMeets and exceeds department KPIs, such as client growth and goal attainment (core KPIs : NSMs and Client Satisfaction scores)Builds client trust and relationships that drive renewalsCross-sells services aligned with client goalsClearly communicates results with client contacts and executivesExhibits strong decision-making for account strategyBenefits
Annual base salary range for this position in the United States is $70,000- $80,000 USD with potential for bonus eligibility. This range is an estimate and may vary based on compensation practices, skills, and experience.Medical, dental, vision, disability, and life insurance for you and your family100% employer-paid plan for you and 50% employer contribution for dependentsBenefits to support the whole person :Mental health : Access to certified therapists through Spring Health; Headspace membershipPhysical health : Physical therapy through Omada; fertility support, virtual workouts, and One Medical membershipTime Off : Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Break, Paid Parental LeaveFinancial : Traditional and Roth 401(k) with a 3% company matchBonus : Annual bonus based on tenureWork Environment Requirements
As a remote-first company, you can work from anywhere in the US, with optional access to our offices in Irvine, CA. Global opportunities may be available where we have established businesses, including Canada, the UK, and Australia, subject to necessary work authorization. This role has the opportunity to operate 100% virtually from your home office, collaborating via Zoom and Slack. You will need a laptop (PC or Mac), internet access, and a professional background. Reasonable accommodations may be made for qualified individuals with disabilities.
If you require reasonable accommodations in completing this application or participating in the interview process, please contact careers@directiveconsulting.com.
Additional Information
At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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