Social Media Advertising Strategist (Remote US) Job at Abe in Orlando

Overview Social Media Advertising Strategist (Remote US)

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? This role is for you at Abe, a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta, and more to reach, engage, and convert their target audiences. If you’re ready to be part of something bold and transformational, this is the role for you.

We have experienced significant growth over the last few years and have stayed true to our culture : the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team. We use Customer Generation (a marketing methodology developed by us) focusing on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team. It offers the opportunity to be on the ground floor of a fast-growing specialty agency.

The Social Media Advertising Strategist ( Internal Title : Account Strategist, LinkedIn Advertising ) works directly with our mid-market and enterprise clients and leads communication of results, creation of custom strategies, and execution of Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Responsibilities Oversee and lead a collection of Social Media accounts

Serve as direct support to client contacts

Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements

Build strategies for clients each quarter

Create, maintain, and optimize budgets for paid media campaigns

Understand client positioning and unique value propositions

Confirm lead routing is accurate within a CRM

Be responsible for personal productivity and utilization

Work with the Associate Director to ensure internal and client goals are achieved

Understand the value of Programmatic campaigns

Drive cross-sells, upsells, and referrals via client relationships

Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer 2+ years experience at a performance / digital marketing agency, with hands-on experience supporting B2B clients

Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads

Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more

Proficiency using platforms and tools like LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.

Strong understanding of paid principles : keyword research, ad copywriting, bid management, and campaign optimization

Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to drive decisions

Ability to drive results and measure via OCT

Experience with audience segmentation by tier, job title, etc.

Proven and measurable success with mid-market or enterprise accounts

Ability to translate strategy and tell stories with data

Problem solver who is competitive and curious

Always on the cutting edge of the industry, seeking opportunities to grow and share

Ability to organize, prioritize, and manage multiple projects simultaneously

Quality-focused and committed to advertising without losing integrity

Travel to visit clients approximately once per year, as needed

What Success Looks Like Embodies Abe’s core values in every interaction

Effectively manages approximately five mid-tier and enterprise accounts

Meets and exceeds department KPIs, such as client growth and goal attainment (core KPIs : NSMs and Client Satisfaction scores)

Builds client trust and relationships that drive renewals

Cross-sells services aligned with client goals

Clearly communicates results with client contacts and executives

Exhibits strong decision-making for account strategy

Benefits Annual base salary range for this position in the United States is $70,000- $80,000 USD with potential for bonus eligibility. This range is an estimate and may vary based on compensation practices, skills, and experience.

Medical, dental, vision, disability, and life insurance for you and your family

100% employer-paid plan for you and 50% employer contribution for dependents

Benefits to support the whole person :

Mental health : Access to certified therapists through Spring Health; Headspace membership

Physical health : Physical therapy through Omada; fertility support, virtual workouts, and One Medical membership

Time Off : Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Break, Paid Parental Leave

Financial : Traditional and Roth 401(k) with a 3% company match

Bonus : Annual bonus based on tenure

Work Environment Requirements As a remote-first company, you can work from anywhere in the US, with optional access to our offices in Irvine, CA. Global opportunities may be available where we have established businesses, including Canada, the UK, and Australia, subject to necessary work authorization. This role has the opportunity to operate 100% virtually from your home office, collaborating via Zoom and Slack. You will need a laptop (PC or Mac), internet access, and a professional background. Reasonable accommodations may be made for qualified individuals with disabilities.

If you require reasonable accommodations in completing this application or participating in the interview process, please contact careers@directiveconsulting.com.

Additional Information At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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