Principal, Marketing Strategy (Rx)

Principal, Marketing Strategy (Rx)

Become a part of our caring community and help us put health first. CenterWell Pharmacy is innovating how seniors access and manage their medications-and we're looking for a strategic marketing leader to help guide that transformation. As Principal, Marketing Strategy (Rx), you'll lead strategic initiatives that support integrated pharmacy innovation and growth, health partnerships, and enterprise alignment.

This pivotal role provides an opportunity for an experienced healthcare or pharmacy marketing professional to serve as a strategic leader, translating enterprise pharmacy marketing vision into actionable campaigns. The successful candidate will guide strategic initiatives that drive business growth, cultivate partner relationships, and enhance alignment across the organization. This role is ideal for a forward-thinking strategist who thrives in complex, cross-functional environments and is passionate about improving health outcomes through pharmacy services.

Key Role Functions :

• Build comprehensive marketing strategies and customer journeys for pharmacy marketing initiatives; provide ongoing performance updates to leadership
• Lead annual and quarterly marketing planning cycles to drive overall business growth
• Develop and execute long-term strategic plans that align with organizational goals and priorities
• Track and optimize performance metrics throughout the marketing funnel
• Design and implement learning agendas and pharmacy customer research programs
• Create audience guides and messaging frameworks using insights from customer research, ensuring all communications are audience-targeted and outcomes-driven
• Manage and orchestrate customer-facing marketing and communications across CenterWell Pharmacy (CWP) lines of business
• Foster cross-functional alignment and support for strategic marketing needs across all CWP business segments
• Establish and nurture business alignment and collaboration plans to elevate CenterWell Pharmacy's brand presence and accelerate growth
• Provide strategic direction to go-to-market teams, ensuring effective integration of marketing campaigns with broader business goals
• Utilize customer insights, competitive analytics, and market trends to inform and refine marketing strategies that support acquisition and retention
• Define and communicate clear marketing objectives, developing strategies to engage new and existing customers
• Oversee channel, messaging, and content strategies to ensure consistency with organizational and customer priorities
• Partner with consumer insights and segmentation teams to define personas, customer journeys, and target high-value audience segments
• Apply data analytics to optimize targeting, timing, and messaging for each campaign
• Share actionable insights in accessible formats, enabling fast and confident activation by teams
• Develop and maintain a robust library of core messaging architecture and value propositions
• Champion test-and-learn approaches and drive continuous improvement through data-backed hypotheses and post-campaign optimization
• Proactively identify new opportunities and champion innovative approaches to solving complex marketing problems
• Responsible for preparing high-impact presentations and developing strategic talking points for executive leadership, ensuring clear, compelling, and aligned communication of key initiatives and priorities

Required Qualifications :

Preferred Qualifications :

Additional Information :

Our Hiring Process

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed