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Sales Manager - Northeast

Sales Manager - Northeast

N!CK'S North AmericaBoston, MA, US
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Job Description

Job Description

Location : Remote – Based in the Northeast US – preference to NYC, Philadelphia, or Boston metros

Reports to : Head of Sales – US

Travel : Up to 40%

About Us : At N!CK'S we're not just a company-we're on a mission to change the world of snacking, by eliminating the gap between indulgent and healthy. We're a fast-growing Consumer Packaged Goods (CPG) company with roots in Sweden, and our goal is simple : to make snacks that are as good for you as they are delicious. With a mix of Swedish ingenuity, cutting-edge food innovation, and a whole lot of optimism, we're creating the future of snacking. Join us and help revolutionize the way people eat!

Position Overview

The Sales Manager - Northeast will be responsible for leading and executing commercial strategy and managing key accounts across the Northeast region of the US, including all Ahold Delhaize banners, C&S, Wakefern, Wegmans, Market Basket, and Big Y. This individual will manage a portfolio of key retailers, distributors, and broker partners to drive profitable growth. They will own account-level strategy and execution while collaborating cross-functionally to deliver against aggressive growth targets in a fast-paced environment.

Key Responsibilities

Customer Strategy & Execution

  • Build and execute annual plans for key accounts leveraging sales fundamentals – distribution, pricing, shelving, and merchandising principles – as well as trade, shopper marketing, and national marketing activations to drive sustainable, joint value for both NICKS and key retailers.
  • Develop and deliver compelling, data-backed customer presentations that influence buyer decisions and enhance partnerships
  • Build and nurture relationships with retail partners through frequent in-person meetings and trade events, as well as through consistent proactivity, diligence, responsiveness, and attention to detail
  • Seek out strategic business development opportunities, particularly within the northeast region

Account Performance & P&L Management

  • Manage all volume forecasting and promotional planning for assigned accounts across all NICK’S categories
  • Maximize trade and shopper marketing ROI by evaluating and optimizing the performance of all working and non-working dollars
  • Own trade budget management and deduction accuracy in partnership with Finance and Accounts Receivable teams
  • Broker & Distributor Management

  • Set clear goals and deploy business priorities with regional broker partners
  • Partner across broker levels to ensure alignment, accountability, and timely follow-ups on key initiatives
  • Track performance against goals and support brokers and distributors in unlocking new points of distribution
  • Retail Execution

  • Perform regular in-store visits to evaluate compliance, placement, promotion execution, and merchandising
  • Identify and act on opportunities to improve shelf presence, secondary display visibility, and category support
  • Partner with brokers and field teams to close voids, optimize facings, and support new item cut-ins
  • Cross-Functional Collaboration

  • Work closely with Marketing, Finance, Operations, and Commercial teams to ensure alignment on account needs, forecasts, and field execution
  • Provide internal teams with customer insights and market feedback to support product innovation, supply planning, and promotional planning
  • Leadership & Culture

  • Lead with a hands-on, entrepreneurial mindset and a strong sense of ownership
  • Bring energy, collaboration, and curiosity to the team and cross-functional partners
  • Embody the values of the organization and contribute to building a culture that is performance-driven, resilient, innovative, positive, and team-oriented
  • Qualifications

  • Bachelor’s degree required
  • 5+ years of experience in sales roles within a high-growth CPG company, preferably in food or beverage
  • Based in the Northeast with strong understanding of retail dynamics in the region
  • Demonstrated experience managing sales brokers and distributor relationships
  • Proven success managing customer P&Ls, forecasting, and trade spend optimization
  • Excellent communication, presentation, and relationship-building skills
  • Proficient in Google Workspace (Docs, Sheets, Slides) as well as MS Excel & PowerPoint
  • Comprehensive understanding and experience using syndicated data platforms (e.g., IRI, SPINS) to identify insights and influence decision-making
  • Ability to thrive in a fast-paced, ambiguous, and entrepreneurial environment
  • Willingness to travel up to 40% across the region
  • N!CK'S is proud to be an Equal Opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

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    Sales Manager Northeast • Boston, MA, US

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