Associate Media Manager
Domino's Pizza, which began in 1960 as a single store location in Ypsilanti, MI, has had a lot to celebrate lately : we're a reshaped, reenergized brand of honesty, transparency and accountability not to mention, great food! In the rise to becoming a true technology leader, the brand is now consistently one of the top five companies in online transactions and 65% of our sales in the U.S. are taken through digital channels. The brand continues to 'deliver the dream' to local business owners, 90% of which started as delivery drivers and pizza makers in our stores. That's just the tip of the icebergor as we might say, one "slice" of the pie! If this sounds like a brand you'd like to be a part of, consider joining our team!
Oversee all aspects of partner level digital media planning and buying
- Responsible for managing multi-million-dollar annual media investment
- Lead partnership with key media partners to test industry leading strategies and deliver against sales KPIs
- Develop and share media plans to gain alignment on how to best use media platform(s) to drive company priorities
- Execute & optimize media buys and testing through self-service ads manager tools
- Provide strategic direction to organization identifying innovative and impactful testing ideas, and prioritize the ideas based on business impact and ease of implementation
- Coordinate with Advertising to develop creative that is appropriate for platform(s) environment
- Work with manager in identifying and communicating platform opportunities improvements and request that may require broader leadership support
- Maintain documentation around performance and Domino's best practices
- Maintain accurate media plans, budgets, and timely reporting
- Assist where necessary to identify and solve any issues / bugs which arise during implementation or launch of a digital marketing initiative
- Ensure project communication is occurring so that all impacted parties have correct and timely updates on project scope and status
- Monitor campaign execution to ensure team has the proper level of support to deliver on time and on budget
- Negotiate with partners to secure efficient media rates, and added value opportunities
Responsible for paid digital media analytics and metrics
Work with manager, and Decision Science to design and analyze test and evergreen media performanceDevelop insights based on testing results for ongoing platform optimizationCoordinate media and creative data deep dives Decision Science, media partners, and other stakeholdersUse data to identify opportunities to improve program effectivenessLead trafficking, QA, and tagging efforts to ensure data integrityPresent strategic opportunities and campaign performance to senior leadershipBachelor's degree in Advertising, Marketing, Business or related field
1+ years' experience managing media buys in Facebook Ads Manager or comparable media buying system preferred
Experience managing media buys in Snapchat, TikTok or YouTube preferred
Google AdWords certification preferred
3+ years of Marketing / Business experience preferred
Strong verbal, written and presentation skills
Excellent analytic and problem-solving skills
Paid Holidays and Vacation
Medical, Dental & Vision benefits that start on the first day of employment
No-cost mental health support for employee and dependents
Childcare tuition discounts
No-cost fitness, nutrition, and wellness programs
Fertility benefits
Adoption assistance
401k matching contributions
15% off the purchase price of stock
Company bonus
All your information will be kept confidential according to EEO guidelines.