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Associate Media Manager

Associate Media Manager

Domino's PizzaAnn Arbor, MI, US
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Associate Media Manager

Domino's Pizza, which began in 1960 as a single store location in Ypsilanti, MI, has had a lot to celebrate lately : we're a reshaped, reenergized brand of honesty, transparency and accountability not to mention, great food! In the rise to becoming a true technology leader, the brand is now consistently one of the top five companies in online transactions and 65% of our sales in the U.S. are taken through digital channels. The brand continues to 'deliver the dream' to local business owners, 90% of which started as delivery drivers and pizza makers in our stores. That's just the tip of the icebergor as we might say, one "slice" of the pie! If this sounds like a brand you'd like to be a part of, consider joining our team!

Oversee all aspects of partner level digital media planning and buying

  • Responsible for managing multi-million-dollar annual media investment
  • Lead partnership with key media partners to test industry leading strategies and deliver against sales KPIs
  • Develop and share media plans to gain alignment on how to best use media platform(s) to drive company priorities
  • Execute & optimize media buys and testing through self-service ads manager tools
  • Provide strategic direction to organization identifying innovative and impactful testing ideas, and prioritize the ideas based on business impact and ease of implementation
  • Coordinate with Advertising to develop creative that is appropriate for platform(s) environment
  • Work with manager in identifying and communicating platform opportunities improvements and request that may require broader leadership support
  • Maintain documentation around performance and Domino's best practices
  • Maintain accurate media plans, budgets, and timely reporting
  • Assist where necessary to identify and solve any issues / bugs which arise during implementation or launch of a digital marketing initiative
  • Ensure project communication is occurring so that all impacted parties have correct and timely updates on project scope and status
  • Monitor campaign execution to ensure team has the proper level of support to deliver on time and on budget
  • Negotiate with partners to secure efficient media rates, and added value opportunities

Responsible for paid digital media analytics and metrics

  • Work with manager, and Decision Science to design and analyze test and evergreen media performance
  • Develop insights based on testing results for ongoing platform optimization
  • Coordinate media and creative data deep dives Decision Science, media partners, and other stakeholders
  • Use data to identify opportunities to improve program effectiveness
  • Lead trafficking, QA, and tagging efforts to ensure data integrity
  • Present strategic opportunities and campaign performance to senior leadership
  • Bachelor's degree in Advertising, Marketing, Business or related field

    1+ years' experience managing media buys in Facebook Ads Manager or comparable media buying system preferred

    Experience managing media buys in Snapchat, TikTok or YouTube preferred

    Google AdWords certification preferred

    3+ years of Marketing / Business experience preferred

    Strong verbal, written and presentation skills

    Excellent analytic and problem-solving skills

    Paid Holidays and Vacation

    Medical, Dental & Vision benefits that start on the first day of employment

    No-cost mental health support for employee and dependents

    Childcare tuition discounts

    No-cost fitness, nutrition, and wellness programs

    Fertility benefits

    Adoption assistance

    401k matching contributions

    15% off the purchase price of stock

    Company bonus

    All your information will be kept confidential according to EEO guidelines.

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    Media Manager • Ann Arbor, MI, US

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