High Country Search Group is hiring : Marketing Director in Indianapolis

Overview Our client is seeking an experienced Director of Property Marketing to lead marketing efforts across a diverse property portfolio. This role requires 7-10 years of dedicated experience within the property management industry, with a proven ability to drive lead generation, optimize marketing campaigns, and leverage data for strategic decision-making. This role is 5 days onsite in the Greater Indianapolis Metro area. Relocation would be required; local candidates preferred.

Responsibilities Strategic Advertising & Lead Generation : Collaborate with the internal Paid Search Specialist to identify and implement advertising strategies across the property portfolio. Vet, manage, and optimize campaigns on Internet Listing Services (ILS) and within property management CRMs. Develop, document, and report on lead generation initiatives to optimize the customer journey.

Data Analysis & Reporting : Partner with the internal Analytics Manager to define data collection requirements and translate data into actionable marketing strategies. Analyze market data to identify seasonal trends and adjust marketing efforts accordingly. Deliver strategic marketing presentations to executive-level staff. Review Google Analytics to track website performance and adapt as needed.

Budget Management : Develop and manage marketing budgets for each property, ensuring efficient resource allocation.

Content & Creative Direction : Anticipate marketing material needs, submitting timely graphic and video requests to the content team. Provide creative direction for advertising campaigns, property tours, and other marketing collateral. Oversee property websites across the entire portfolio for content, user experience, lead generation, and performance.

Compliance : Ensure all marketing efforts adhere to Fair Housing Laws .

Qualifications 5-7 years of progressive marketing experience in the property management industry .

Expertise in PPC advertising , ILS platforms , and property management CRMs (Appfolio, Entrata, etc).

Proven success in lead generation and customer journey optimization.

Proficiency in data analysis and strategic decision-making.

Experience with budget management .

Strong communication and presentation skills .

Demonstrated leadership and collaboration abilities .

In-depth knowledge of Fair Housing Laws .

Experience with Google Analytics for tracking website activity.

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