Associate Director, Iberdomide Marketing

Associate Director, Iberdomide Marketing

Working with Us Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Position Summary :

The Associate Director, Iberdomide marketing will play a critical role in supporting the execution and assisting in the development of brand strategies to drive the success of iberdomide, a top priority asset for BMS in multiple myeloma. This role primarily focuses on launch execution, including personal and non-personal tactics, media planning, targeting and involvement in launch strategy. The ideal candidate is an experienced marketer with strong analytical skills, cross-functional collaboration experience, and launch experience.

Key Responsibilities :

• Assist in the development and execution of strategic marketing initiatives to maximize Iberdomide's commercial success.
• Assist in the development of brand positioning, messaging, and customer segmentation tactics specifically for MM.
• Collaborate with cross-functional teams to ensure aligned and efficient execution of tactics aligned to strategy.
• Supports the implementation of the go-to-market strategy for Iberdomide.
• Execute HCP engagement, market education initiatives, and sales force readiness activities
• Coordinate closely with medical affairs and regulatory teams on scientific communications and thought leader engagement.
• Partner with market access teams to support reimbursement and payer strategies execution.
• Support market research and competitive analysis to inform executional tactics.
• Monitor and report on competitive threats within the MM treatment landscape.
• Leverage data analytics and customer insights to optimize executional efforts.
• Work closely with sales, market access, regulatory, and medical affairs teams to execute marketing initiatives.
• Develop and deliver targeted field materials, training programs, and digital marketing campaigns
• Manage external partners, including agencies and vendors, ensuring high-quality execution of marketing programs.
• Track key performance indicators (KPIs) and marketing effectiveness.
• Provide execution-focused analysis and recommendations leadership.
• Manage project timelines, budgets, and resources for effective execution.

Key Qualifications & Experience :

If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Compensation Overview : Madison - Giralda - NJ - US : $164,990 - $199,933. The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee's work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience. Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit careers.bms.com / life-at-bms / . Benefit offerings are subject to the terms and conditions of the applicable plans then in effect and may include the following : Medical, pharmacy, dental and vision care. Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP). Financial well-being resources and a 401(K). Financial protection benefits such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection and survivor support. Work-life programs include paid national holidays and optional holidays, Global Shutdown Days between Christmas and New Year's holiday, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility. Parental, caregiver, bereavement, and military leave. Family care services such as adoption and surrogacy reimbursement, fertility / infertility benefits, support for traveling mothers, and child, elder and pet care resources. Other perks like tuition reimbursement and a recognition program.

Uniquely Interesting Work, Life-changing Careers With a single vision as inspiring as "Transforming patients' lives through science ", every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role : Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations / adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation / adjustment prior to accepting a job offer. If you require reasonable accommodations / adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com / eeo-accessibility to access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information : https : / / careers.bms.com / california-residents / .

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