Public Relations Specialist

Key Responsibilities :

1. Develop and implement public relations strategies to maintain and enhance our company's reputation.

2. Build and maintain relationships with media, influencers, and other stakeholders.

3. Write and distribute press releases, media alerts, and other communications materials.

4. Pitch stories and secure media coverage to drive brand awareness and business results.

5. Manage and respond to media inquiries and crisis communications.

6. Collaborate with cross-functional teams, including marketing, communications, and executive leadership.

7. Stay up-to-date with industry trends, media landscape, and emerging technologies.

Requirements :

1. Bachelor's degree in Public Relations, Communications, Journalism, or related field.

2. Advanced degree (e.g., MA) preferred.

3. Minimum 3 years of experience in public relations or a related field.

4. Proven track record of securing media coverage and driving business results.

5. Strong communication, writing, and interpersonal skills.

6. Ability to work in a fast-paced environment.

7. Proficiency in public relations software, such as Cision or Muck Rack.

Nice to Have :

1. Experience with crisis communications and reputation management.

2. Knowledge of social media platforms and their role in public relations.

3. Familiarity with media monitoring and analytics tools.