Senior Brand Manager, Oncology Marketing

Senior Brand Manager, Oncology Marketing

Sun Pharmaceuticals Industries Inc. is the fourth largest generic pharmaceutical company in the world, and rapidly building brand presence. We manufacture, market and distribute pharmaceuticals to the nation's largest wholesalers, distributors, warehousing and non-warehousing chain drugstores as well as managed care providers. Our goal is to continue to develop and market quality products that bring value to our customers and ultimately the patient. Current manufacturing capabilities allow Sun Pharma to develop products across most therapeutic categories.

At Sun Pharmaceuticals, we believe our people are an invaluable asset. Our culturally diverse workforce is one of our biggest strengths, along with the rich experience they bring across varied skill-sets.

Location : Princeton, NJ (Hybrid work environment)

Job Summary

The Senior Brand Manager, Oncology Marketing will primarily focus on developing launch strategies for an upcoming brand launch. The Sr. Brand Manager will be responsible for a wide variety of projects, including, but not limited to HCP and Patient Marketing, Promotional Speaker Training, Digital Marketing, Media, Non-Personal Promotion, Sales Communications, Budget and Inventory Management.

Essential Job Functions

• Develop launch strategy for brand.
• Collaborate cross functionally with Managed Markets, Manufacturing, Medical, Market Research, Forecasting and Regulatory and other team members.
• Lead development and execution of the Promotional Speaker Program, including speaker training, materials development, communications and follow up
• Develop brand website, from design to implementation, ensuring alignment with brand strategy
• Develop marketing promotional materials aligned with launch strategy
• Lead or support internal submissions and reviews (medical / legal / regulatory)
• Contribute to the development and implementation of POA Meetings
• Participate in all brand planning and budget meetings and assist in development of brand planning deliverables
• Manage brand budget
• Partner with Marketing Coordinate on contracts, MSAs, SOWs and POs for all vendors
• Oversee effectiveness of programs and initiatives including success tracking criteria and KPIs.
• Demonstrate and in-depth understanding of the market and competitive landscape and support the company in the identification of new market opportunities, in line with brand strategy
• Identify actionable brand insights that help shape brand strategy and direction
• Research trends, platforms, and experiences that can drive innovation and performance
• Accountable for ensuring brands meet or exceed annual revenue and unit forecasts

Requirements and Qualifications

Personal Skills & Attributes

Disclaimer : The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).