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Senior Marketing Automation Specialist

Senior Marketing Automation Specialist

VirtualVocationsKalamazoo, Michigan, United States
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A company is looking for a Senior Specialist, Marketing Automation & Campaigns.

Key Responsibilities

Execute multi-channel campaigns targeting Tier 1-3 accounts in collaboration with sales

Manage paid ads and email nurtures while connecting campaign activity to CRM and ABM tools

Monitor performance metrics and provide recommendations to improve ROI and inform future strategy

Required Qualifications

3-5 years of experience in B2B digital marketing, demand generation, or ABM execution

Hands-on experience with LinkedIn Ads, Google Ads, and email automation platforms

Strong skills in campaign setup, targeting, optimization, and reporting

Familiarity with ABM principles and collaboration with sales teams

Comfortable analyzing performance data and making data-driven recommendations

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Marketing Specialist • Kalamazoo, Michigan, United States

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