E-Mail Marketing Specialist - Orlando

Based in Orlando, Florida, Massey Services is one of the nation's largest and most respected service companies, with a history of providing quality service for more than three decades. Celebrating consecutive years of profitable growth since 1985, Massey Services and its subsidiary organizations employ over 2,800 team members and operate over 2,400 vehicles that provide Residential and Commercial Pest Prevention, Termite Protection, Landscape and Irrigation Services to over 800,000 customers from 180+ Service Centers throughout Florida, Georgia, Louisiana, Texas, South Carolina, North Carolina, Virginia, Tennessee and Oklahoma.

Based in Orlando, Florida, Massey Services is one of the nation's largest and most respected service companies, with a history of providing quality service for four decades. Celebrating consecutive years of profitable growth since 1985, Massey Services and its subsidiary organizations employ over 2,800 team members and operate over 2,400 vehicles that provide Residential and Commercial Pest Prevention, Termite Protection, Landscape and Irrigation Services to over 800,000 customers from 190+ Service Centers throughout Florida, Georgia, Louisiana, Texas, South Carolina, North Carolina, Virginia, Tennessee, Alabama and Oklahoma.

Responsibilities :

Develop and execute email marketing campaigns to drive engagement and conversion

Segment email lists based on behavior and demographics to optimize campaign effectiveness

Collaborate with the marketing team to create compelling content and visuals for email campaigns

Monitor and analyze campaign performance metrics to optimize strategies and achieve KPIs

Ensure compliance with email marketing regulations and best practices

Test and optimize email templates for mobile responsiveness and user experience

Stay up to date with industry trends and best practices in email marketing and lead nurturing

Requirements :

Proven experience as an Email Marketing Specialist or similar role

Solid understanding of email marketing platforms (e.g., Mailchimp, Marketing Cloud, HubSpot) and CRM systems

Previous experience with A / B Testing

Proven ability to create visual assets

Excellent copywriting skills, and the ability to create engaging, persuasive content Familiar with digital accessibility standards, email best practices, and relevant laws (CAN-SPAM, etc.)

Strong experience with Microsoft Excel & other reporting

Strong organization & project management skills (we use Monday.com)

Strong analytical skills to track and measure campaign performance

Excellent written communication skills

Ability to work both independently and collaboratively in a fast-paced environment.

Understanding of lead generation, lead conversion and lead nurturing as a business practice

This position is onsite at Massey's Corporate Headquarters in Orlando, FL (Monday - Friday, 8 : 00 am - 5 : 00 PM)

Bachelor's degree in Marketing, Communications, or related field (preferred)