B2B Retail Sales Manager - K-Beauty

Job Description

Job Description

About Unlockt Brands

Unlockt Brands is the engine behind many of the K-beauty brands now thriving in U.S. retail channels. We import, launch, and scale Korean beauty and wellness brands (Round Lab, Skin1004, Sungboon Editor, Beauty of Joseon, Ohora, plus our nail brand Heyhae) across e-commerce and brick & mortar. Now, as we expand deeper into national retail (Target, Walmart, Ulta, TJX, etc.), we’re looking for a B2B Retail Sales Manager who will lead those partnerships and drive big wins.

You won’t just manage accounts — you’ll help shape our retail strategy, represent brand vision, negotiate with leadership, and deliver meaningful business growth.

Role Overview

As our B2B Retail Sales Manager, you will be the front line in driving relationships and revenue with large U.S. retailers in the beauty / health / wellness space. You’ll manage national retail accounts (or partner with brokers / distributors), negotiate product listings, promotions and terms, coordinate cross-functional execution, and ensure retail partners’ strategies align with our brand goals. Success will be measured by distribution growth, sales velocity, margin, and retailer satisfaction.

This role is a mix of strategic account ownership and execution — you’ll forecast, negotiate, coordinate with marketing / operations, and optimize retail presence in major channels.

Key Responsibilities

• Own and grow flagship retail partnerships : Target, Walmart, Ulta Beauty, TJX, and other national chains
• Develop and execute a retail growth roadmap : forecasting, P&L, margin targets, distribution goals
• Lead account negotiations : listing approvals, promotional plans (e.g. displays, co-op funds, feature placements, seasonal resets)
• Develop retail sell-in presentations, business plans, and pitch decks for category managers / buyers
• Collaborate closely with marketing, operations, supply chain, finance, and analytics to ensure execution (fulfillment, promo materials, pricing, inventory)
• Monitor retail performance : sell-through, replenishment, markdowns, inventory health, and optimize accordingly
• Analyze competitive landscape, retailer behavior, new channel opportunities, merchandising trends
• Serve as internal liaison / voice of the retailer — escalate issues, align internal teams, ensure retailer satisfaction
• Onboard new SKUs / channels : manage product launches, brand training, planograms, merchandising
• Maintain cadence of reporting : monthly, quarterly business reviews (QBRs) with retail partners and internal stakeholders
• Travel as needed (buyer meetings, store audits, trade shows)

Requirements :

Nice-to-Have / Differentiators

What You’ll Get

Working Norms / Expectations

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