Marketing Manager Job at Fifth Avenue Association in New York

This position description outlines the general nature and level of work assigned to individuals who function in this job. This description is not exhaustive; other duties and responsibilities may be assigned. Our employees are vital to the mission of Fifth Avenue Association, and we expect that all employees will conduct themselves in a professional and respectful manner that reflects our core values.

Base pay range $100,000.00 / yr - $120,000.00 / yr

Position Summary The Marketing and Partnerships Manager reporting to the CEO while working closely with the Chief Marketing Advisor will help support existing marketing programs while aiding in the development of new initiatives aligned with organizational goals. The Marketing and Partnerships Manager will drive and execute a wide range of marketing functions, including programming and events, communications, social media, and partnerships, while adhering to the organization’s marketing standards.

This role will be responsible for developing and implementing marketing initiatives to promote the Fifth Avenue brand, including overseeing initiatives that create positive awareness for Fifth Avenue and its members, generating revenue for the organization, and supporting district-wide marketing efforts. This position also will promote communication and partnership across all levels of membership within the Fifth Avenue Business District, including retailers, hotels, restaurants, and other businesses, and cultivate positive relationships within the community.

Marketing Strategy and Execution Create and directly implement Fifth Avenue’s marketing and communications efforts with the support of agencies, including, but not limited to, email newsletter, social media, website, media placement, and preparation of collateral materials.

Coordinate and manage the moving parts of various marketing events and campaigns.

Manage the development and distribution of internal and external marketing materials including neighborhood guides, sponsorship decks, campaign recaps and more.

Oversee parts of the planning and implementation of public programming Fifth Avenue Blooms, Holiday Open Streets and more.

Support the management of Fifth Avenue’s digital and social media presence, including content planning, engagement strategies, paid promotion, and collaborations, while seeking opportunities to grow digital communications.

Create, proofread, and edit copy for various communications channels, ensuring a consistent, brand message.

Demonstrate a strong understanding of the role of the work within the larger marketing strategy and business operation.

Partnerships and Sponsorships Develop and execute strategies to secure sponsorships for evergreen initiatives (i.e. flagpole banners) and seasonal sponsorships (Fifth Avenue Blooms, Holiday).

Create and maintain sponsorship deck.

Build and maintain strong relationships with current and potential sponsors, including members and adjacent, non-competitive brands.

Serve as the primary point of contact for sponsorship partners, ensuring their needs are met and expectations exceeded.

Member Engagement and Outreach Operate as a key point of contact for all incoming and outgoing member communications, events, partnerships and programming with Fifth Avenue businesses.

Cultivate close working relationships with member representatives including Retail and Hotel General Managers, Concierge teams, Directors of Client Engagement, Marketing managers and more. Understands the specific roles of each of each.

Support new member store openings through the creation and delivery of welcome packets, newspaper drops, partnership decks, and more.

Lead member engagement independently and proactively, understanding their needs and concerns to provide support and resources when able.

Ensure information is shared and vetted with appropriate parties within and outside of the organization.

Administrative Manage and delegate marketing duties to Operations and Engagement Coordinator.

Responsible for implementing best practices and improving the department’s overall functionality and assets.

Manage project timelines and budgets, ensuring campaigns are delivered on-time and within budget.

Must have the utmost appreciation of and ability to handle a myriad of tasks, large and small, as required by staff members of a small organization.

Basic Qualifications Bachelor’s degree in Marketing, Communications, Business Administration, or related field.

Minimum of five years of experience in marketing, communications, community engagement, programming and event management, business, client management, public relations, city government, non-profit management, or related field.

Experience and strong interest in retail and fashion, culture and / or economic development. Multi-brand experience is preferred.

Firm grasp on various marketing platforms, channels, campaign execution and best practices, including social, digital, and email marketing.

Experience working with stakeholders from luxury brands.

Marketing experience within multi-brand or Business Improvement District (BID) environments.

Proficient using a personal computer (PC) and company communication tools, such as email, internet, and Microsoft products (e.g., Word, Excel, Office, Outlook). Graphic design experience is a plus.

Willingness and ability to support events that periodically occur during the evening and / or weekends.

Strong copywriting and proofreading skills.

Travel within the New York City area up to 10% may be required.

Notes Must satisfactorily complete a 90-day probationary period, which may extend for an additional 90-day period.

In office 4 days per week with flexibility to account for events.

Equal Employment Fifth Avenue Association is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, veteran status, status as an individual with a disability, or other applicable legally protected characteristics.

This position description outlines the general nature and level of work assigned to individuals who function in this job. This description is not exhaustive; other duties and responsibilities may be assigned. Our employees are vital to the mission of Fifth Avenue Association, and we expect that all employees will conduct themselves in a professional and respectful manner that reflects our core values.

Seniorit y level Mid-Senior level

Employment type Full-time

Job function Marketing and Public Relations

Industries Non-profit Organizations

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