Performance and Retail Marketing Manager Job at The Sage Group in New York

Performance & Retail Marketing Manager

Duration : 9 months

Location : New York City (Hybrid, T / W / TH)

Compensation : $80 / Hour

The Sage Group’s client is looking for a highly motivated Performance & Retail Marketing Manager in New York City. This person will be crucial in shaping their brand presence and driving customer engagement within their first-party physical retail stores.

You will be the primary owner of several key pillars that drive store traffic and customer experience : managing paid media performance, executing compelling in-store programming, and overseeing our global branded merchandise program. This role requires a blend of strategic marketing expertise, sharp execution, and cross-functional leadership to ensure all efforts align with core business strategies and maximize ROI.

The ideal candidate is an organized, detail-oriented professional with proven experience in retail marketing who can manage complex projects from concept to completion in a fast-paced, deadline-driven environment.

Responsibilities

• Performance Marketing : Execute and optimize global paid media campaigns across various channels, with a deep understanding of paid media tactics to drive traffic and sales.
• Hyperlocal & In-Store Programming : Support the execution of impactful in-store events and hyperlocal campaigns, from workshops to product launches, to build brand awareness and community engagement.
• Branded Merchandise Program : Provide strong program management for our global branded merchandise initiatives, from implementation to execution, ensuring alignment with brand goals and contributing to sales growth.
• Digital Asset Management : Manage and maintain all digital content for our retail stores, ensuring internal and external web assets (including photography and copy) are accurate, up-to-date, and aligned with our brand guidelines. This includes working with community, mall, and landlord sites.
• Cross-Functional Collaboration : Partner with our internal Marketing and Store Operations teams, as well as external agencies, to align all marketing efforts with core business strategies.

Minimum Qualifications :

Preferred Qualifications :