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MIMIR S.R.L. is hiring: Social Media and PR Manager in Town of Italy
MIMIR S.R.L. is hiring: Social Media and PR Manager in Town of ItalyMediabistro • Town of Italy, NY, United States
MIMIR S.R.L. is hiring : Social Media and PR Manager in Town of Italy

MIMIR S.R.L. is hiring : Social Media and PR Manager in Town of Italy

Mediabistro • Town of Italy, NY, United States
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Social Media and PR Manager (Freelance, Monthly Retainer)

Location : Milan, Italy (hybrid)

Contract : Freelance, monthly retainer (4-5 days / week)

Start : Late October / early November 2025

Duration : Initial 6-month contract, strong extension potential

Founded in 2025 in Milan by Norwegian founder Alexander Varner, MIMIR is a contemporary, premium luxury menswear brand rooted in Nordic heritage and mythology, committed to timeless, modern design.

We transform classic menswear into garments with a deep sense of purpose and meaning. Every piece is crafted to stand the test of time. Reflecting both the legacy of the past and the promise of the future.

Balancing heritage with a forward-thinking vision, MIMIR empowers individuals to express their authentic selves with confidence. Through high-quality materials and technical precision, we create more than clothing. Each garment is a personal statement, built to be worn, lived in, and owned.

With the debut SS26 collection and a Milan Fashion Week pop-up, we’re building a sharp, story-driven brand world—minimal, symbolic, and powerful.

Role Overview

We’re looking for an inspiring, culture-literate Social Media Manager who lives and breathes high-end fashion storytelling. You’ll own channel strategy and execution across IG / TikTok / Pinterest / YouTube, lead content calendars, run influencer seeding, manage KOLS & Talents, and partner on performance. You’re independent, tasteful, and fast—able to translate MIMIR’s DNA into standout, scalable content. You're a social media wizard that is following social media trends, able to identify key profiles, emerging brands, tracking competitors and formulate strong social media strategy.

What You’ll Do

Content & Channel Leadership

  • Build and run a rolling content calendar tied to seasonal campaigns, drops, editorials, press, and events.
  • Craft on-brand copy (captions, hooks, story scripts, video text), always consistent with MIMIR’s tov.
  • Support on content creation and campaigns gathering shotlists, locations, talent pulls etc., and agree and manage creators' content.
  • Publish and optimize across Instagram , TikTok , Pinterest , YouTube and maintain asset libraries.

Growth & Performance

  • Collaborate with our digital marketing manager on Meta & Google campaign inputs (angles, hooks, creatives).
  • Build reports (weekly snapshot + campaign reports and monthly deep-dive) on all social media metrics and present internally.
  • Support Klaviyo (subject lines, content blocks, cadence alignment) and basic on-page SEO hygiene.

    • Influencer / Community / PR and Media

  • Run targeted seeding (build a list of creators, outreach, follow-ups, tracking, repost rights etc.)
  • Collaborate with media partners with press release during seasonal drops
  • Identify and execute events during key moments, involving talents, PR and media outlets
  • Coordinate with stylists and press pulls; maintain creator / press CRM with notes and deliverables.
  • Support press previews, pop-ups, and campaign moments with content capture and live coverage.
  • Community management experience.

    • Must-Haves

  • 3–6 years in luxury / designer fashion social (brand or agency), with a strong aesthetic POV .
  • Strong knowledge of the luxury menswear market, understanding of the competitors' landscape, and a stay-on-trend mindset.
  • Proven channel ownership for IG / TikTok (show accounts you’ve grown and how).
  • Confident writing voice; you can switch between editorial, campaign, and product tones.
  • Tools : IG / TikTok native, Meta Business Suite, Google Workspace, basic Adobe / CapCut / Canva, Klaviyo familiarity.
  • Milan-based
  • Fluent English; Italian is a plus.

    • Nice-to-Haves

  • Shopify / analytics familiarity; Figma moodboarding; light color-grading, Video-editing & photography.
  • Network of Milan-based creators / photographers / stylists / community / media.
  • Interest in Nordic aesthetics, architecture, and symbolic storytelling.

    • Why MIMIR

  • Shape the voice of a new luxury menswear brand from day one.
  • Work directly with the founder and a tight senior team; real ownership, fast feedback loops.
  • Clear runway to evolve into a lead role as we scale digital and retail.

    • How to Apply

    Email alexander.varner@mimir.com with subject : "Social Media and PR Manager (Freelance, Monthly Retainer)"

    Include :

  • CV / LinkedIn
  • Portfolio (brand accounts, campaigns, Reels / TikToks / Instagram you led—please specify your role)
  • Short note (200–300 words) : why your taste + process fit MIMIR
  • Availability (start date, weekly capacity)
  • City of residence (Milan)

    • Only shortlisted candidates will be contacted. Applications reviewed on a rolling basis.

    #J-18808-Ljbffr

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    Hiring Social Media • Town of Italy, NY, United States

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