Sr. Director, Digital Optimization

Senior Director Of Digital Optimization

The Senior Director of Digital Optimization is a strategic leader with a primary focus on SEO excellence across MPS owned digital properties. This role is responsible for driving organic visibility, optimizing content for search engines, and ensuring that our websites deliver exceptional user experiences and measurable performance. The Director will lead SEO strategy and execution, while also overseeing and creating web content, user journeys, SEM, and performance analytics. The incumbent will collaborate with Product Marketing, Product Management, Digital Marketing, AEM teams, and external agencies is essential to align digital initiatives with business goals and drive revenue growth.

Develops and leads the marketing strategy for a specified area to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement. Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary. Manages professional employees and / or supervisors of complex support, production marketing team(s). Uses segment specific marketing strategies and media to launch marketing programs and / or products in collaboration with agencies, product, sales and technical teams. Successfully negotiates contracts and activates vendor relationships for the benefit of the Company and our brand. Adapts departmental plans and priorities to address agility, resource and operational challenges. Provides marketing support for alternative marketing channels such as tradeshows, seminars, industry sponsorships, etc. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.

Key Responsibilities :

• SEO Strategy & Execution (Primary Focus) : Lead the development and implementation of comprehensive SEO strategies to improve organic search rankings, traffic, and engagement. Conduct keyword research, competitive analysis, and technical audits to identify opportunities for optimization. Ensure content is aligned with SEO best practices are embedded in all digital content.
• Website Content : Lead the strategy and execution of content on Elavon owned websites ensuring alignment with brand messaging, product, and user experience best practices.
• User Journey Design : Develop and refine user flows and content hierarchies that guide users through intuitive and conversion-focused digital experiences.
• SEM Integration : Partner with paid media teams to align SEM campaigns with organic strategies for holistic search performance.
• Performance Analytics : Monitor and analyze site performance using tools like Adobe Analytics, Google Analytics, and others. Translate insights into actionable recommendations to improve KPIs.
• Cross-Functional Collaboration : Work closely with Product Marketing, Product, Digital Marketing, AEM teams, and agencies to ensure cohesive digital strategies and execution.
• Platform Optimization : Ensure websites are optimized for speed, accessibility, mobile responsiveness, and technical SEO.
• Testing & Experimentation : Lead A / B and multivariate testing strategies to validate SEO integrity and higher conversions.
• Digital Integration & Governance : Lead digital integration efforts for acquisitions, ensuring unified brand and content strategies. Maintain governance over digital standards, accessibility, and brand consistency.
• Content Strategy & Messaging : Translate complex product and industry concepts into clear, compelling messaging tailored to B2B audiences. Ensure content supports lead generation and brand awareness.

Core Skills & Expertise :

Basic Qualifications :

Preferred Skills / Experience

If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours) :

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range : $111,605.00 - $131,300.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and / or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Posting may be closed earlier due to high volume of applicants.