Director, Commercial Finance

Director, Commercial Finance

Reporting to the Vice President of Financial Planning & Analysis, the Director, Commercial Finance is responsible for building financial forecasts for the business and tracking performance against these plans. This role leads monthly performance assessment of brands, customers, channels against budgets, forecasts, trends and provides actionable insights to support strategic decision-making. This role also serves as the primary business partner to Marketing and Sales leaders to lead financial assessment of initiatives. The Director of Commercial Finance is responsible for ensuring the organization achieves its financial targets through precise projections, rigorous data analysis, and collaboration with key stakeholders across the business.

This position is based out of our Burlington, MA headquarters location, where we work a required hybrid schedule of in-office on Monday - Thursday and remote on Fridays.

What You'll Accomplish :

Forecasting, monthly close and analysis of results :

• Lead monthly, quarterly and Annual forecasting process, including refreshing revenue and expense forecasts working with all departments to develop P&L, Balance Sheet and Cash Flow forecasts
• Lead a rigorous analysis of actual results compared to forecast monthly, with clear reconciliations and explanations of P&L, Balance Sheet and Cash flow variance versus forecast, prior period and budget. Ensure clear reconciliations and variance analysis that get to root causes, working closely with Accounting, Finance, Operations, Sales, Marketing and other departments. Lead the presentation of forecast analysis with stakeholders, ensuring communication with the level of detail appropriate for the audience.
• Own and lead the process of developing risks & opportunities monthly. Perform analysis of sales and cost trends to form an independent view of risks and opportunities. Collaborate with function leaders and Finance leaders to vet risks & opportunities. Work as a business partner to understand risks, opportunities and potential biases within the forecast as part of the analysis process to deliver insights and trends to the business.
• Lead development and preparation of materials to share results and forecast with CEO, CFO, ELT / SLT and the Board. Develop a robust monthly reporting deck with comprehensive reports that show current performance vs history and budgets, including scorecards and KPIs that are measured on a monthly and quarterly basis. Ensure quality commentary of results (MD&A) with input from key stakeholders.
• Work closely with Demand Planning to ensure alignment between S&OP and financial forecasts. Maintain constant communication with Demand planning team to identify emerging issues and risks.
• Lead forecast and tracking of SG&A, by function, with clear explanations of variances distinguishing between timing and permanent variances.
• Work closely with Sales and Marketing teams to ensure accruals are accurately reflected in forecasts, ensure the system of record (Planful) reflects spend levels accurately and per approved spend levels.

Business performance analysis & reporting : translating data into actionable insights :

Financial analysis and assessment of marketing and sales initiatives :

Annual Budgeting, Long Range Planning, Forecast Process and Controls :

Key accountabilities :

Who We're Looking For :

Team Wellie is a group of people who are truly obsessed with all the best ways about winning for the consumer and the pets they love. And so, we are seeking an individual who :

In addition, we are seeking a candidate with the following qualifications :