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Manager, Marketing (Brand Marketing & Customer Engagement) - Hybrid

Manager, Marketing (Brand Marketing & Customer Engagement) - Hybrid

XPO LogisticsCharlotte, NC, US
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Manager, Marketing (Brand Marketing & Customer Engagement) - Hybrid

Requisition Id : 383370

Business Unit : Corporate

Location : Charlotte, NC, US, 28277

What you'll need to succeed as a Manager, Marketing (Brand Marketing & Customer Engagement) at XPO :

At a minimum, you'll need :

  • Bachelor's degree or equivalent work and / or military experience
  • 5 years of experience in marketing, communications, or brand roles with direct exposure to sales support or customer engagement.
  • Strong project management skills with the ability to juggle multiple priorities.
  • Exceptional writing and storytelling ability; skilled at turning complex services into simple, customer-focused messages.
  • Experience partnering cross-functionally with Sales, Sales Operations, IT, Communications, and Creative teams.
  • Experience with marketing and customer engagement tools, including Salesforce, Pardot, Jasper-AI, Canva, Google Analytics, Showpad, etc.
  • Comfort working independently, with a proactive and solutions-oriented mindset.

Preferred qualifications :

  • 7+ years of marketing and / or marketing operations experience
  • A keen eye for creating and finalizing professional-looking branded collateral and assets
  • Master's degree in marketing, business administration, supply chain, economics, or logistics
  • Sales experience
  • Experience in transportation, logistics or B2B services is a plus

    • About the Manager, Marketing (Brand Marketing & Customer Engagement) job :

    Pay, benefits and more :

  • Competitive compensation package
  • Full health insurance benefits available on day one
  • Life and disability insurance
  • Earn up to 15 days of PTO over your first year
  • 9 paid company holidays
  • 401(k) option with company match
  • Education assistance

    • What you'll do on a typical day :

  • Lead strategic initiatives that strengthen customer connections and provide the sales team with the tools they need to succeed.
  • Collaborate with partners across Sales, Sales Operations, Brand, Creative, and IT. You will be responsible for developing and delivering marketing materials and engagement strategies that build stronger customer relationships, support sellers and drive growth.
  • You will focus on three core areas :

    • Sales Enablement & Collateral

  • Audit and assess existing sales enablement materials in close partnership with Sales and Sales Operations. Identify gaps, redundancies and opportunities to improve clarity, accuracy, and impact. Measure success with clear metrics around usage, adoption and seller satisfaction.
  • Develop and execute a strategy to update and modernize collateral, ensuring content is engaging, brand-aligned and highlights how our best-in-class solutions address customer challenges. Measure success by improved seller adoption and positive customer feedback.
  • Create a centralized, user-friendly hub for sales content that is well-organized, easily accessible and consistently maintained. Measure success by ease-of-access, reduced search time for sellers and increased usage rates.
  • Establish and manage a go-forward process for regularly reviewing and refreshing materials, incorporating timely updates and ensuring alignment with evolving business priorities. Measure success by frequency of updates and percentage of total content audited and / or updated over first six months in role.

    • Customer Engagement Content & Campaigns

  • Lead the development of customer-facing content and assets, including pitch decks, one-pagers, email templates, website copy, customer value proposition, proof points, case studies, blogs, etc. Ensure every deliverable is engaging, brand-aligned and sales-driven.
  • Own the creation and execution of a quarterly customer newsletter and product-specific campaigns, driving consistent, high-quality engagement and strengthening customer relationships. Measure success by open rates, click-throughs and subscriber growth.
  • Partner closely with Communications, Sales, and Sales Operations to gather input, align on messaging, and ensure all materials meet both strategic and tactical needs, while serving as the ultimate owner of each deliverable.
  • Build a clear review and approval process with stakeholders to ensure accuracy, timeliness, and relevance, while maintaining accountability for on-time delivery and quality standards.
  • Measure content effectiveness through seller adoption, customer engagement metrics and sales impact. Use data and feedback loops to continually refine messaging and formats for maximum resonance.

    • Industry Event Strategy

  • Own the communications and marketing strategy for signature industry events, including pre-event customer outreach, on-site engagement materials, and post-event follow-up campaigns that drive measurable sales and specific outcomes.
  • Develop targeted event content and assets, such as invitations, customer emails, pitch decks, collateral, and post-event summaries, that highlight our value propositions and reinforce brand positioning.
  • Ensure events are leveraged as opportunities to deepen customer relationships, attract new prospects, and generate pipeline, with success measured by seller feedback, customer engagement and sales conversion metrics.
  • Collaborate closely with Sales, Sales Operations, Communications, and Brand teams to align messaging, deliver cohesive experiences, and maximize the impact of event-related content.
  • Create a structured approach to measuring event ROI, tracking engagement, follow-up actions, and business impact to continuously refine communications strategies for future events.
  • With success in the first year, this role could expand with additional focus on lead generation initiatives, including : digital marketing and campaigns, account-based marketing, vertical-specific campaigns for top industries.

    • XPO is a leading provider of world-class solutions to the most successful companies in the world. We help our customers manage their goods most efficiently using our technology and services. Our greatest strength is our global team energetic, innovative people of all experience levels and talents who make XPO a great place to work.

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