Product Marketing Manager (Manufacturing)
Robert HalfAlpharetta, GA, USjob_description.job_card.1_day_ago
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job_description.job_card.job_descriptionBachelor's degree in Marketing, Business, or related field. 4+ years of marketing experience with a strong focus on physical / retail products Proven experience in product commercialization and developing value propositions. Comfortable collaborating with internal design teams and external print vendors. Strong verbal and written communication skills; able to influence across teams and leadership. Proficiency in Microsoft Office Suite and experience in fast-paced, high-volume environments Self-starter with strong problem-solving and strategic planning abilities. Opportunity to own a newly created position with high visibility. Work across multiple product lines with end-to-end involvement from packaging to in-store activation. Hands-on impact in a collaborative, growth-oriented environment.
A leading manufacturer of physical products is seeking a Product Marketing Manager to drive brand strategy, product messaging, and go-to-market execution. This newly created role will focus on taking products from concept to shelf , ensuring strong brand visibility, compelling packaging, and effective end-user engagement.
Key Responsibilities
- Develop and execute brand strategies and integrated marketing plans to drive end-user demand.
- Lead product packaging projects , overseeing communications hierarchy and working with internal design resources for execution.
- Collaborate with print vendors and fulfillment partners to deliver launch materials and packaging assets.
- Create in-store marketing activations such as POP displays, videos, and merchandisers.
- Manage and maintain sales collateral inventory and recommend new materials as needed.
- Act as a market intelligence expert , analyzing customer behavior, competitive positioning, and industry shifts.
- Evaluate the effectiveness of marketing initiatives and recommend improvements.
- Partner with external vendors to maintain and optimize brand websites
What We're Looking For
Why This Role
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Product Marketing Manager • Alpharetta, GA, US
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