Senior Product Marketing Manager - ICM

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Senior Product Marketing Manager - ICM

role at

CaptivateIQ .

The base pay range for this position is

$130,000.00 / yr - $205,000.00 / yr . Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Overview

CaptivateIQ is transforming the way companies plan, manage, and optimize sales performance. We started by revolutionizing incentive compensation management, and now we\'re expanding our platform to solve broader sales planning challenges. Recognized by industry analysts like Forrester and G2 and backed by top-tier investors, we empower high-growth companies to drive revenue performance.

Join a talented, fast-growing team committed to solving some of the most complex and impactful problems in sales performance management. You\'ll lead GTM strategy, positioning, messaging, and enablement for our most mature product and category and drive revenue for our flagship product, Incentive Compensation Management (ICM).

You\'ll report to the Senior Director of Product & Corporate Marketing and work closely with teams across Product, Sales, Customer Success, and RevOps. Your work will influence company growth and market perception, ensuring our solutions resonate with the right audiences and deliver clear value.

Location

The candidate selected for this opportunity must reside near one of the following locations :

Hybrid (in-office 3 days per week) : Menlo Park, CA

Hybrid (in-office 3 days per week) : Austin, TX

Remote : Raleigh, NC

Remote : Nashville, TN

Remote : Toronto, Canada

Responsibilities

Product Launches & GTM Strategy : Own all ICM-related product launches—partnering with Product, Marketing, and Sales to craft messaging, positioning, and launch strategies that accelerate growth

Sales Enablement & Commercial Strategy : Equip sales with collateral, insights, and training to drive revenue for the ICM product

Competitive Intelligence : Monitor the competitive landscape and translate findings into strategic insights for sales, product, and marketing

Messaging & Positioning : Create differentiated messaging that resonates with target buyers and supports go-to-market and expansion strategies

Customer & Market Research : Conduct and synthesize primary research to gather customer insights and inform product and marketing direction

Content & Collateral Development : Build high-impact sales assets such as decks, one-pagers, battlecards, and playbooks that support pipeline generation and deal velocity

Cross-Functional Collaboration : Align GTM priorities across teams from ideation to launch and beyond

Evangelism : Represent voice of the customer to internal teams and act as a CAP / industry expert to prospects and customers

Requirements

5+ years in B2B SaaS product marketing and 7–10 years of overall professional experience

Experience working closely with Product Management, Marketing and Sales

Deep understanding of competitive intelligence and how to use it to differentiate and win deals

Exceptional storytelling and communication skills; ability to distill complex concepts into compelling messaging

Track record of partnering with Sales and Marketing to drive pipeline and revenue

Data-driven mindset with ability to measure and iterate on success

Driven, resourceful, and motivated to help teams succeed

Benefits

(US-ONLY) 100% of medical, dental, and vision coverage, including 75% for dependents

Flexible vacation days and quarterly mental health days

One-time expense on your 1-year work anniversary for travel, home furnishings, or a nice meal

Annual stipends for professional development and caretaking

(US-ONLY) 401k plan to participate in and save towards the future

Newest Apple products to help you do your best work

Employee Resource Groups (ERGs) that support DEI goals

Notice for Prospective Candidates

Only emails from @captivateiq.com should be trusted

We are aware of recruitment scams using the CaptivateIQ name. We will never ask you to provide sensitive information or to pay money as part of the recruitment process. For details, review our security guidance with the official CaptivateIQ channels.

Compensation

The OTE range represents the minimum and maximum for this position across North America. For candidates in Menlo Park, the range is $160,000–$205,000; for all other North America locations, the range is $130,000–$168,000. The OTE offered will depend on factors including proficiency, anticipated performance, and location. Our OTE is part of CaptivateIQ\'s total rewards package.

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