Community & Social Media Senior Manager New York

About the role

Were looking for a strategic, culture-savvy, and community-obsessed Senior Manager, Community & Social Media to own and elevate our organic presence across Instagram, TikTok, and emerging platforms. In this highly visible, cross-functional role, youll drive the strategy and execution of ResortPasss social channels while leading community development initiatives that grow brand love, deepen engagement, and reinforce our position as a category pioneer in leisure and local escapism. You will play a key role in shaping our brands storytelling across our social and community channels.

We are looking for someone who is located in or near the NYC area, as this role will be in person at our NYC headquarters. The base salary for this role will range from 110,000 - 120,000 per year, plus equity, commensurate with experience.

What will you do

Own the social media strategy across platforms, with a focus on Instagram and TikTok

Lead 2-week content planning and execution cycles that align with brand and / or campaign messaging

Partner with broader marketing team to coordinate messaging and alignment across channels (Lifecycle Team, B2B)

Source, edit, and publish captivating photo and video content that reflects our brand identity and messaging

Monitor and adapt to emerging trends to maintain cultural relevancy

Oversee platform growth and performance metrics that support larger brand KPIs

Present weekly (async via slack) and monthly (cross-functional meeting) performance recaps with key insights, learnings, and optimization recommendations.

Community Management & Engagement

Respond to comments, DMs, and tagged posts in a timely and engaging manner, ensuring all interactions reflect the ResortPass brand voice.

Monitor and engage with relevant conversations in the travel, wellness, and leisure space, responding to trending topics and viral moments. Actively comment on partner, influencer, and industry-related content to expand brand reach and awareness.

Ensure customer inquiries are directed appropriately to our CX team.

Source UGC across our social channels to be amplified across other owned channels such as paid social and email.

Build relationships with our most engaged followers, influencers, and brand advocates to foster a loyal and passionate community.

Monitor sentiment and community insights to inform content and positioning.

Strategic Oversight & Leadership

Own and evolve the community and social playbook in partnership with the Director of Integrated & Brand Marketing

Identify opportunities to scale brand storytelling across new channels or formats

Guide junior team members and / or contractors supporting engagement or content development

Stay ahead of shifts in social algorithms, user behavior, and competitive landscape

Preferred Tools & Platform Experience

Aspire, DashSocial (Formerly DashHudson) and Canva

Your experience

We encourage candidates to apply even if they dont have 100% of the below qualifications. We believe in a holistic approach when evaluating talent for our team and post new roles often, so even if this role isnt quite right, we want to meet you!

5+ years of experience leading social media strategy and execution for consumer-facing brands

Deep understanding of audience behavior, with the ability to create content that resonates, inspires engagement, and drives conversions

Track record of building and nurturing highly engaged communities, growing follower count and increasing meaningful interactions

u201CYou're a good person.u201D While building a startup is hard, being a good person is not. We are creating a culture of people with whom you would look forward to working. While we offer incredible experiences to our guests, it is just as important to us to foster an incredible culture for our employees.

Health, Dental & Vision We're deeply invested in the health and well-being of our team and are proud to contribute to the monthly premiums of these insurance plans.

Stock Option Plan We offer employees the opportunity to become part-owners in our mission. Lets redefine what it means to be a guest, together.

401k plan Save for your future with a 401k plan offering.

Unlimited Paid Time Off (PTO) Enjoy life away from work to be inspired and fully recharge with unlimited paid time off.

Paid maternity leave

Annual ResortPass credit Our mission is to bring delight and relaxation to people around the world; including our employees! Access private beaches, deluxe saunas, awesome pools, and much more with your annual credit.

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