Senior Social Media Manager New York, New York

Established in 2004,

OLIVER

is the worlds first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of

The Brandtech Group

, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our

AI solutions

enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role :

Senior Social Media Manager

Location : New York, NY

About the role : OLIVER

is seeking a qualified

Senior Social Media Manager

to join our dynamic ice cream team, with in-person participation required. We are looking for a tech-savvy professional who can provide strategic thought leadership in social and brand management, with a strong emphasis on community engagement and content creation management. People management skills are also essential for success in this role.

The ideal candidate will have experience in social media, video, imagery, strategy, data analytics, and marketing campaigns. Exceptional oral and written communication skills are a must, along with the ability to develop engaging content. You should be a natural communicator with excellent customer service capabilities and the ability to moderate both online and offline interactions with our community. This position will be based in the NY / NJ area as in-person participation is required.

What you will be doing :

Develop social media content calendars and campaigns for well-known brands in the ice cream space

Work with our in-house creative teams to create engaging video, copy and photography assets for social media channels

Compile comprehensive analytical reports with recommendations for owned channels and campaigns

Coordinate with Marketing, PR and Communications teams to ensure brand consistency

Liaise with the brand to stay updated on new products and features

Oversee high profile partnershiplogistics including strategy and execution.

Increased knowledge on how to navigate controversial topics responsibly. Knowledge of the PR risks and opportunities associated with these types of stances.

The ability to look at every initiative through a SWOT analysis.

Interpret partnership briefs and legal documents as it relates tochannelassets and usage.

Counsel brand team on the best way to utilize partners across social and how to measure success.

Work quickly and effectively to keep pace withoverseeinga macro community in the millions.

Serve as a liaison between brand team andkeystakeholders and can discern what information needs to be shared with the wider group.

Provide counsel to brand team on social media channels including best practices, new channels for consideration.

Track record ofincreasing brand affinity through social led opportunities and trends

Experience working with high profile legacy brands with a focus on engagement more than awareness.

Ability to work with the larger IAT to effectively represent social and how it ladders up to the larger brand strategies.

Spearhead social planning for the following year, as well as the ability to be nimble as brand priorities change and shift.

Basic creative background and knowledge that allows for successful planning and ideation of content and big ideas. Lead the creative team to deliver work that aligns with the client goals and expectations.

Assessing available creative assets and proactively making recommendations of when new creative or assets are needed.

What you need to be great in this role :

3-4 years of experience in an advertising and / or public relations agency

Have background working with high profile brands that can be applied.

Experience in client relations and the ability to adapt to different personalities and work styles.

Proven work experiencegrowing and managing a socialcommunity

Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)

Experience creating and managing social content calendars

Ability to perform light design work

Ability to identify and track relevantqualitativemetrics

Excellent verbal communication and written skills

Hands on experience with social media management for brands

Knowledge of online marketing and marketing channels

Ability to write social captions across all current social media platforms

Multi-cultural creative marketing experience preferred

Experience with ice cream brands preferred

At the time of this posting, the base salary for this position may range from $93,500.00 to $104,500.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVERs total compensation package.

Our values shape everything we do :

Be

Imaginative

to push the boundaries of whats possible

Be

always learningand listening

to understand

Be

actively pro-inclusive and anti-racist

across our community, clients and creations

OLIVER,

a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.

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Please say yes or no as to whether you have worked for the following agencies in the last 7 years : Inside Ideas, OLIVER, or Adjust Your Set in North America.

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Have you worked across branded campaigns that are in the food / perishable goods industry and have examples in your portfolio to showcase?

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