Marketing Lead
VirtualVocationsOceanside, California, United Statesjob_description.job_card.30_days_ago
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- serp_jobs.job_card.full_time
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A company is looking for a Full-Stack Marketing Lead : Content & Lifecycle.
Key Responsibilities
Develop and execute content marketing strategies to promote course offerings and showcase alumni success stories
Manage lifecycle marketing by mapping the prospect student journey and personalizing communications
Oversee marketing operations, including tracking, reporting, and managing the marketing calendar across various channels
Required Qualifications
5-8 years of experience in marketing, with a focus on UX, product marketing, content marketing, or lifecycle marketing
Experience leading CRM programs, preferably on Customer.io
Proficiency in analytics-driven marketing and familiarity with tools like Amplitude and Metabase
Strong editorial skills and a demonstrated ability to make impactful brand and content decisions
Experience marketing to professional audiences and a deep understanding of the tech ecosystem
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Marketing Lead • Oceanside, California, United States
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