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Senior Lifecycle Marketing Manager

Senior Lifecycle Marketing Manager

MediabistroWorkFromHome, CA, United States
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Overview

JOB TITLE : Senior Lifecycle Marketing Manager

LOCATION : San Jose or San Francisco, CA (hybrid)

PAY RANGE : $70-$80 / hr

DURATION : 2 months

Duties

  • Provide oversight and daily management of email campaigns across acquisition segments for Creative Cloud and Document Cloud. Scope includes briefing creative development, audience management, campaign set-up, monitoring, and performance reporting and optimization.
  • Schedules sends to all free audience segments for trial / conversion programs
  • Works in collaboration with Technical Marketing & DF to execute all campaigns
  • Defines and conducts quarterly experimentation roadmap for focus areas
  • Manages release messaging in alignment with BU for free audience batch and trigger campaigns
  • Plans for gap closure needs to ensure we are on path to target
  • Summarizes performance through measurement and insights

Skills

  • Strong email marketing experience, the ability to learn new technologies, products, or systems quickly
  • Analytical skills : ability to interpret data, identify trends and provide actionable insights to advance initiatives
  • Ability to thrive in a fast-paced environment while prioritizing tasks and meeting schedules with minimal oversight
  • Strong written and verbal communication and problem-solving skills with an outstanding eye for detail
  • 5+ years in performance / email marketing

    • Education

  • BA / BS Degree

    • Benefits Summary

    Benefits : Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching.

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    Lifecycle Marketing Manager • WorkFromHome, CA, United States

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