Digital Experience Marketing Manager

Job Description

Job Description

Digital Experience Marketing Manager

Who we are :

Atkore is forging a future where our employees, customers, suppliers, shareholders, and communities are building better together – a future focused on serving the customer and powering and protecting the world.

With a global network of manufacturing and distribution facilities, Atkore is a leading provider of electrical, safety and infrastructure solutions.

Who we are looking for :

We are currently looking for a Digital Experience Marketing Manager based out of our corporate headquarters in Harvey, IL. Reporting to the Sr. Digital Marketing Manager, the Digital Experience Marketing Manager will serve as the strategic and technical lead for Atkore’s global web presence. This role oversees the full suite of Atkore websites, which operate in a B2B environment and compete with both B2B and B2C digital experiences. The ideal candidate will drive web performance, SEO optimization, and governance across regions, ensuring a consistent and high-performing user experience. This individual must be both technically proficient and strategically minded, capable of influencing global stakeholders and evolving our digital footprint in alignment with business goals. The role also includes hands-on responsibility for adding, updating, and optimizing content within the Sitecore CMS, ensuring accuracy, brand consistency, and alignment with digital strategy.

What you’ll do :

• Lead global website governance and execute scalable action plans for UX and functional improvements
• Guide regional marketing leaders to ensure brand consistency and unified digital experience across all localized websites including the adherence to the website style guidelines
• Manage day-to-day front-end and back-end operations for North American regional websites, primarily within Sitecore CMS, ensuring content accuracy, performance, and alignment with digital strategy.
• Lead, consolidate, and guide decentralized efforts across international regional websites, supporting global teams in maintaining consistency with Atkore’s digital standards and governance framework.
• Develop and execute SEO strategy using competitive analysis, keyword optimization, and performance tracking across Atkore and competitor sites
• Collaborate cross-functionally with marketing, IT, and business units to enhance website effectiveness and conversion
• Maintain integration of marketing automation platforms and ensure seamless lead generation workflows
• Build and maintain governance documentation, system architecture, and standard operating procedures
• Own the change management lifecycle including development, staging, QA, and backlog prioritization
• Partner with business units to create and optimize web content aligned with strategic objectives
• Ensure adherence to SEO best practices, accessibility standards (WCAG 2.2), global security protocols, and data protection regulations (GDPR)
• Analyze and report out key website performance metrics. Develop actionable insights and strategic recommendations when trends indicate underperformance.
• Support execution of social media and newsletter strategies to drive engagement and traffic

What you’ll bring :

Within 3 months, you’ll :

Within 6 months, you’ll :

Within 12 months, you’ll :

Atkore is a five-time Great Place to Work© certified company and a four-time Top Workplaces USA award winner! We’re committed to creating an engaged, aligned workforce driven by a collaborative culture. Our team strives for breakthrough results and stays focused on being standout leaders. We consistently live the Atkore mission, strategic priorities, and behaviors consistent with our core values.

Join our team and align yourself with an industry leader!

As of the date of this posting, a good faith estimate of the current pay for this position is $102,000 - $140,250. Placement in the range depends on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, relevant experience, skills, seniority, performance, shift, travel requirements, and business or organizational needs and may change over time. Other compensation may include, but not limited to, overtime, shift differentials, bonuses, commissions, stock, and other incentives.

Benefits available include :

Benefits are subject to vesting and eligibility requirements.

Applications are being accepted on an ongoing basis.