Salesforce Marketing Cloud Architect

Experience : 10+ yrs with relevant SF certifications

SFMC expert at architect level who has end-to-end understanding of SFMC. The experience should not be limited to campaign management. It would stretch SFMC for end-to-end prospect management.

Designs, implements, and optimizes scalable, data-driven marketing solutions by leading the integration of Marketing Cloud with other systems, managing the data model, ensuring platform security, and collaborating with cross-functional teams to create impactful customer journeys , campaigns and prospect management.

Key Responsibilities

• Solution Architecture & Design :

Lead the technical architecture and design of Salesforce Marketing Cloud solutions to meet business objectives and marketing strategies.

Develop scalable data models, define integration strategies with external systems , and ensure data quality and governance within Marketing Cloud.

Architect and guide the implementation of automated customer journeys, campaigns, prospect management and segmentation strategies using tools like Journey Builder and Content Builder.

Design and oversee integrations between Marketing Cloud and other Salesforce products (e.g., Sales Cloud), and third-party platforms, using APIs and other methods.

Partner with marketing, data, sales, and IT teams to gather requirements, provide technical guidance, and ensure alignment with overall digital transformation efforts.

Monitor and optimize Marketing Cloud platform performance, ensuring security, scalability, and compliance with industry best practices.

Key Skills and Certifications

Deep expertise in Salesforce Marketing Cloud tools, including Automation Studio, Journey Builder, Content Builder, Email Studio, Mobile Studio, and Personalization.

Experience with data model design, data integration strategies, and working with APIs (REST, SOAP).

Excellent communication and collaboration skills to work effectively with diverse stakeholders.

The ability to translate business requirements into actionable, scalable technical solutions.

Experience in leading complex projects, driving technical vision, and managing project timelines and budgets.

Salesforce Marketing Cloud certifications- SFMC Certified Consultant / Specialist / Architect