Associate Manager - PFUS Marketing Science

Overview

Does transforming the way PepsiCo's brands connect with consumers excite you? Are you data driven but also enjoy creative strategic thinking to deliver differentiated impact?

The Associate Manager, PFUS Marketing Science role is an exciting role on the PepsiCo Global Marketing team that works with select PepsiCo US food brands to drive better marketing outcomes through integration in campaign planning, insights, optimization, and measurement. This role will give the qualified candidate the ability to influence and grow organizational knowledge by applying new and existing ways of working, data, and analytical techniques to marketing and media disciplines. This person will also serve as a cross-functional liaison to the marketing brand teams to ensure best-in-class execution of marketing processes, media capabilities, and campaign learning plans.

This person will work closely with their direct line manager and PFUS MarSci Director to develop plans that will drive new learning, optimization, efficiency, and effectiveness for their marketing partners. This position will act as a trusted resource to the marketing department to ensure the advancement of short and long-term marketing and media outcomes for PFUS.

Responsibilities

• Lead internal and external media and marketing analytics projects
• Own brand audience strategy and development in partnership with Audience Operations Lead
• Identify white space opportunities across media and marketing measurement, tracking, and planning and help develop roadmap for solutions
• Own Marketing Science for select PFUS brands - driving adoption of PFUS and Marketing Science priorities and new ways of working
• Manage, leverage, and develop custom and syndicated analytical tools to monitor and diagnose brand business issues, identify information needs, and make actionable recommendations across the comms process
• Translate media and marketing insights to impact business priorities
• Provide data integrity and QA support across internal and external media tracking tools
• Continuously review and analyze the ever-changing media and measurement landscape
• Ability to summarize complex findings and make them digestible for non-researchers

Compensation and Benefits :

Qualifications

EEO Statement

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer : Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

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