Manager, Marketing Job at Be The Match in Minneapolis

Overview

The Manager, Marketing will serve as the day-to-day marketing leader for two business lines within Patient and Provider Services : Pathways to Transplant and the Collection / Transplant Network. This role will oversee marketing campaigns for clients in transplant and collection centers, community hematologists / oncologists, and more. Responsibilities include leading an effective team, developing and managing complex omni channel marketing strategies, achieving lead gen / lead nurture conversion goals, integrating data and analytics into best practices, and collaborating with a large variety of internal and external partners. This role reports to the Director, Marketing for Patient and Provider Services.

Accountabilities

• Develop, execute and evaluate annual marketing plans in support of the Business team goals.
• Articulate and activate a clear lead generation strategy to onboard more healthcare professionals and their centers to NMDP so that we can drive product / service utilization.
• Drive prioritization and clarity for cross functional team to ensure a focus on efforts that drive results for the five main organization metrics.
• Manage paid, owned and earned media components as relevant to broader marketing strategy.
• Develop and manage budgets related to the business partner marketing plans.
• Identify and cultivate relationships with external contacts to drive new business or collaboration opportunities.
• Develop productive and strategic relationships with business teams to ensure work can be completed effectively. Serve as the day-to-day marketing contact for the Customer Experience and Community Engagement business operations team.
• Serve as a liaison between the marketing team(s) and business. Leading scoping, briefing and production direction.
• Determine and prioritize development of marketing assets needed to fulfill priorities.
• Lead assigned team, with focus on exemplifying organizational values, building a healthy team culture and professional development.
• Serve valiantly as a leader in the marketing function to achieve business and organization success. Consistently drive work with urgency, effectiveness and efficiency in mind.
• Other duties as assigned.

Required Qualifications

Knowledge of :

Ability to :

Education and / or Experience

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