Director, Sales Enablement and Marketing

Director, Sales Enablement & Marketing

Sitero is an emerging leader in clinical services and software solutions for the life sciences industry. We have experience and expertise in a diverse range of therapeutic areas and focus on innovative, technology-enabled solutions that allow our clients to focus on their core strengths. For early phase studies through Phase III clinical trials, our experienced team delivers high-touch services and technology to ensure the safety of all stakeholders across the clinical research community with an emphasis on ethics, compliance, and innovation.

Essential Duties And Responsibilities :

Sales Enablement

Design, implement, and manage sales enablement programs that equip business development and inside sales teams with the knowledge, tools, and content needed to engage clients effectively.

Develop and maintain a central library of sales collateral, case studies, product sheets, presentations, and proposal templates.

Partner with Product, Clinical Operations, and Commercial teams to ensure consistent messaging and positioning of services and eClinical products.

Lead onboarding and continuous training programs for global sales and inside sales teams to improve effectiveness and shorten sales cycles.

Implement sales performance metrics and feedback loops to ensure enablement initiatives are driving measurable impact.

Inside Sales & Global Lead Generation

Build, scale, and manage a high-performing inside sales team focused on proactive prospecting, lead qualification, and pipeline acceleration.

Design and oversee global lead generation programs (digital, outbound, partnerships, events) to deliver a consistent flow of qualified opportunities across regions.

Establish lead scoring models, nurture workflows, and data-driven approaches to maximize conversion from marketing-generated inquiries to sales-qualified leads.

Partner closely with field business development, marketing, and regional leaders to ensure lead handoff, follow-up, and pipeline coverage are seamless.

Track lead generation and inside sales KPIs to continuously optimize activities and demonstrate ROI.

Marketing Leadership

Develop and execute global marketing strategies that increase brand awareness, generate qualified leads, and support sales pipeline growth.

Oversee creation of digital campaigns, thought leadership content, webinars, trade show presence, and sponsorships to strengthen the company's position in the CRO and eClinical markets.

Manage marketing automation, CRM integration, and analytics to track marketing ROI and optimize campaigns.

Collaborate with internal subject matter experts to translate complex scientific and technical information into clear, value-driven marketing materials.

Ensure brand consistency across all external communications and market touchpoints.

Strategic Leadership

Act as a bridge between sales, inside sales, marketing, product management, and operations to ensure full alignment in go-to-market strategy.

Monitor market trends, competitor activity, and customer insights to inform enablement, inside sales, and marketing priorities.

Serve as a senior leader within the commercial team, providing strategic guidance to executive leadership on growth initiatives.

Education And Experience Required

Bachelor's degree in Marketing, Business, Life Sciences, or related field required; Master's degree preferred.

10+ years of experience in sales enablement, marketing, or commercial operations, preferably in a CRO, clinical research, or eClinical technology environment.

Proven track record in building and scaling global sales enablement and marketing functions.

Deep understanding of clinical trial operations, eClinical products (EDC, ePRO, RTSM, CTMS, etc.), and the biopharmaceutical ecosystem.

Strong leadership, communication, and collaboration skills with experience managing cross-functional teams.

Proficiency with CRM (e.g., Salesforce), marketing automation (e.g., HubSpot, Marketo), and analytics tools.

Ability to thrive in a fast-paced, high-growth environment with a global footprint.

Compensation & Benefits

Sitero proudly offers an impressive compensation package and benefits, including a competitive salary, variable pay, paid time off, and healthcare and retirement benefits.

Employment Type

Full Time, Permanent

Commitments

Standard Hours 40 hours per week, one hour lunch, Monday Friday. Additional hours as needed.

Willing to work in shifts as and when needed.

Disclaimer

Sitero is an equal opportunity employer and welcomes all job applicants. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.

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