Vice President, Retail Media

Company Description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or methodwe go where ideas will work best.

We are an expanding network of more than 7,000 employees across global offices, unified under the Publicis Digital Experience umbrella. Our portfolio includes agency brands such as Razorfish, Digitas, Mars United Commerce, Arc Worldwide, Saatchi & Saatchi X, Plowshare and 3Share. Our capabilities span the full customer journeyfrom creative and experience to Commerce and CRMthrough specialized practices like ConnectedCRM and the Publicis Commerce.

Job Description

We are seeking a VP, Commerce Media to orchestrate all of the Retail Media activities for one of the agencys largest clients. The ideal candidate will be a versatile media expert who specializes in building best-in-class media strategies and plans for CPG brands across key Retail Media Networks and can collaborate closely with the clients National Media team and agency to build integrated, full-funnel media programs. The candidate should be comfortable thinking outside of the box but have the ability to develop sound processes driving scalability in the delivery of these ideas. The role reports directly to the SVP, Media.

PLEASE NOTE : This is a hybrid role based out of our Atlanta office and will require onsite engagement an average of 3 days / week. All candidates should be local to the Atlanta metro and available to work in a hybrid capacity.

Responsibilities

• Serve as the owner and single point of contact to the clients central Digital Commerce team for all cross-retailer Commerce Media requests, updates, presentations, recaps / reports, education and thought leadership.
• Provide thought leadership, impacting / contributing to clients way of doing business on an ongoing basis
• Act as a change agent / impact player from both an internal and external perspective contributing to both client and agency's performance
• Work with the agencys retailer-specific Commerce Media and broader media buying teams to provide centralized support for strategy, planning, JBP negotiations, etc.; identify trends and key learnings across retailers; and drive consistency and standards across deliverables.
• Be the liaison to the clients National Media team and agency and collaborate on strategies to strengthen connectivity and minimize duplication across Above the Line and Retail Media campaigns.
• Expand assigned business through identification of emerging opportunities and securing of incremental revenue and / or acquisition of new business
• Manage client budgets, ensuring profitability for the agency and contributing to overall department bonus attainment
• Demonstrate financial acumen across standard business accounting / finance documents such as income statements, balance sheets, and sales reports
• Develop annual business plan, setting short- and long-term strategic course for growth of assigned business

Qualifications

Additional Information

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

Compensation Range : $146,490 - $200,400 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9 / 15 / 2025.

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