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Manager, Paid Media

Manager, Paid Media

MediabistroNew York City, NY, United States
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About January Digital

January Digital is the Digital Leadership Company. We solve business challenges for retail, CPG, and beauty clients through media excellence, strategic guidance, and actionable analytics. Our agency team handles full funnel media planning, execution, and optimization while our consulting team offers true strategic leadership that builds successful client businesses. All our work is supported with a strong foundation of data and actionable insights which ensure our clients are as successful as possible.

As a company, our motto is to build a company that improves the lives of our clients, our people, and the world around us. We support this mission through a number of efforts including our WORKS program. Good Works in our philanthropy program that ensures we have an outsized impact on our surrounding communities through financial and volunteering efforts. Our Well Works program focuses on the mental, physical, and spiritual health of our employees through required minimum PTO, an annual wellness stipend, fully paid health care, fully paid counseling services, extended parental leave, and much more.

Between our work and our culture, January Digital has been recognized more than 125 times including being a best place to work, 2023 NRF Agency of the Year, six-time INC 5000 fastest growing company, and numerous times for our tactical and strategic excellence.

About the role

Team January Digital is looking to fill a manager role for our agency team. This role requires a growth minded individual with excellent communication skills and prior expertise executing across the digital landscape. You will be responsible for executing, managing and communicating successful outcomes for a client's digital marketing portfolio. Managed channels include : paid search, paid social, programmatic display and video. What makes a manager role at JD is the focus on multi-channel management, execution, strategy and analysis. In addition, owning client communication is a huge focus within this role.

Responsibilities

  • Lead tactical execution across channels with responsibility for analysis and optimizations based on client goals.
  • Manage process and outcome of analysis and reporting with support from the team.
  • Manage ad delivery and implement optimizations fluidly across channels to meet client goals.
  • Lead external day to day communications and develop relationships with key clients and vendors.
  • Support the development of integrated marketing plans across channels which may include, but are not limited to paid search, paid social, programmatic display and video.
  • Support opportunities to advance the client relationship like participation in quarterly business reviews and strategic POVs.
  • Build trust with clients by managing project deliverables, delivering flawless multi-channel tactical activation of marketing campaigns, and setting clear expectations internally.
  • Manage junior team members to success by providing thoughtful management, training in key areas, and fostering an environment for growth and development opportunities.
  • Lead placement and management of marketing pixels in order to verify data accuracy and ensure client goals are being met.
  • Support agency development by contributing to new business needs and collaborating across teams for internal projects.
  • Analyze complex data sets across systems to provide meaningful insight with the goal of actionable next steps.

Qualifications

  • 3+ years' experience in managing paid media in one or more digital channels - search (organic and paid), programmatic, social, display and video.
  • Proven ability to produce informed media plans and go-to-market strategies for complex clients.
  • Experience with performance media principles - driving positive ROAS, maximizing lead generation and marketing subscription-based programs.
  • Analytically minded - you aren't afraid to dig in to troubleshoot issues and you're always thinking about ways to improve in order to drive retention of clients.
  • Strong project management skills with ability to prioritize and manage multiple tasks simultaneously to meet deadlines.
  • Excellent team player with strong collaboration skills.
  • Has a positive attitude and can-do mentality to drive teams forward.
  • Excited by digital marketing trends and inspired to enact best-in-class programs for clients.
  • Consistently demonstrates behavior in line with January Digital's core traits.
  • Experience working with creative and development teams to produce and iterate digital assets preferred.
  • Benefits & Perks

  • Competitive and equitable pay, 401k matching, and bi-annual bonus eligibility
  • Flexible PTO and Half-Day Fridays
  • Philanthropic Efforts and Paid Time Off to Volunteer
  • Fully covered medical, dental, and vision insurance
  • Annual Wellness Stipend
  • Currently a hybrid work environment with stunning NYC & Dallas offices
  • Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother's room
  • The salary range for this role in New York City is $70,000 - $90,000, depending on experience. Our salary ranges are based on paying competitively for our size and industry, and are one part of the total compensation package that also includes a bi-annual performance bonus, free health insurance, annual wellness stipend, company 401k contribution, & more.

    Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to qualifications for the role, experience level, skillset, and specific work location. We expect the majority of the candidates who are offered roles at January Digital to enter the organization at a pay rate across this range and based on these factors, with room for internal growth through our annual merit increases.

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    Paid Media Manager • New York City, NY, United States

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