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Analyst - Organic Growth and Content (SEO)

Analyst - Organic Growth and Content (SEO)

American Eagle OutfittersPittsburgh, PA, US
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Analyst - Organic Growth and Content (Aerie / Offline)

Overview - The Analyst - Organic Growth & Content is responsible for analyzing trends and developing content with the ultimate goal of increasing the impact of organic marketing. A writer at heart, this Analyst will have a strong understanding of SEO and Answer Engine best practices, a knack for creating engaging and informative content, a strong analytical orientation and a proven track record of optimizing content for various digital platforms.

Responsibilities : Content Creation :

  • Draft high-quality content for websites, blogs, social media, and other digital platforms, maintaining a consistent brand voice
  • Perform ongoing content gap analyses, reviewing the competitive landscape to provide trending recommendations for site improvements and content expansion that tie back to marketing strategies (audience, messaging, seasonal & annual goals).
  • Regularly audit and optimize existing content to ensure it remains relevant, up-to-date, and aligned with evolving marketing strategies.

SEO and AEO Optimization :

  • Conduct keyword and "answer engine" research to identify relevant topics and optimize content for search engines.
  • Implement on-page SEO best practices, including meta descriptions, headers, copy block creation, and internal linking.
  • Monitor and analyze content performance, adjusting strategies to improve search engine rankings and drive organic traffic.
  • Stay up-to-date with SEO trends, algorithm updates, and industry news to ensure content strategies remain effective.

    • Performance Analysis :

  • Use tools like Google Analytics, SEMrush, or BrightEdge to track and report on content performance.
  • Analyze metrics and make data-driven recommendations for content improvements and organic strategies.

    • Qualifications :

  • 2+ years of relevant experience in SEO and content writing, bonus point for retail subject matter
  • Proven ability to create engaging, well-written, well-researched content.
  • Strong understanding of SEO principles, including keyword research, on-page SEO, and link building.
  • Proficiency with SEO tools such as Google Analytics, SEMrush, BrightEdge, or similar.
  • Excellent writing, editing, and proofreading skills.
  • Familiarity with content management systems (CMS) such as WordPress.

    • Education :

  • Bachelor's degree in Marketing, English, Journalism, or a related field is preferred

    • PAY / BENEFITS INFORMATION :

  • Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
  • Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
  • Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service.
  • AEO may also provide discretionary bonuses and other incentives at its discretion.
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    Seo Analyst • Pittsburgh, PA, US

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